But in this case there's another factor that has even more influence - tribalism. So-called liberals hate the Cybertruck because Musk is behind it, and being different was just another excuse to hate it. These people don't care about the technology or the design, only getting as many hate points as they can out of it.
Of course you're not impressed. That would mean admitting that Tesla did something impressive, which won't do at all. You might want to shield your eyes from this next bit,
Kelly Blue Book registration data for 2024
period | Ford F-150 Lightning | Tesla Cybertruck |
Q1 | 7,902 | 2,803 |
Q2 | 7.712 | 8,755 |
Q3 | 7,162 | 16,692 |
What's remarkable about this is that - as you say - Ford sells a lot of trucks. Only a small percentage of them are EVs, so the potential for growth should be high. When Ford CEO Jim Farley unveiled the F-150 Lightning he promised it would be the top selling EV truck in the US, beating Tesla's Cybertruck 'if it ever appears'. For a while this was true because it took a while for Tesla to develop the Cybertruck, but that quickly changed once production started. As you can see (if you dare to look) from this year's numbers - sales of the F-150 Lightning are declining, while Cybertruck sales are growing exponentially. By Q2 it had already beaten Ford, and in the next quarter almost doubled sales again. Ford's response? They threw in the towel when the Cybertruck had barely been on the market for a year.
That's pretty impressive for a newcomer who had never produced a truck of any kind before. According to Jim Farley Ford 'knows' trucks and 'understands' its customers, so it should be the F-150 Lightning whose sales are going ballistic, not the 'ugly' Cybertruck. Now Ford is 'pausing' EV truck production and planning to make hybrids instead. According to Ford the market for EV trucks just isn't there - the market for
Ford's EV trucks that is. It's almost like someone's stealing their sales - I wonder who?
That you aren't impressed by this development just shows how much bias has crept into your thinking. Since you don't recognize the cause of this bias I will spell it out for you - it's Musk. You don't like his political views, so you seek to 'cancel' him by dumping on Tesla.
But it goes further than that. When Musk first entered the spotlight some were describing him as a 'real life Tony Stark'. So-called skeptics (with 'brains the size of a planet') immediately jumped on this. "Musk's no genius", they cried. "I know, because
I are one!". They then predicted that Tesla would surely fail due to Musk's stupidity. When that didn't happen and Tesla became the most valuable car company in the World, they
admitted they were wrong doubled down on claims that he was an idiot who just happened to be 'falling up', as well as a conman and evil genius who brainwashes 'fanboys' into buying Teslas.
And not just in the US - according to them Musk also has millions under his spell in Europe, China, Australia and even little old New Zealand - where Tesla's Model 3 and Y outsold Ford's Mach-E by 2.75:1 so far this year - despite Ford dropping the price by NZ$50,000 (~US$30,000). All you hear from these people is a constant stream of negativity as they desperately try to spin everything they hear about Tesla to make it sound bad,
like you have done here.