Ketchum's facebook page, while seemingly showing great fan support, is disappointing from the perspective of a media consultant. Signing up 300 people for her "bigfoot protection" flailaganza is indicative of how many pieces of bigfoot merchandise of all types she might sell. If she had 10,000 friends, that would be impressive... but 300? Perhaps she can sell 2 items to each of, say, 500 people. Even if you triple that, and make your price point 39.95, how much can you make after expenses? 5 figures? that isn't much when you consider the risk she is taking with her lab business. Can she take it on the road like Meldrum and hawk her wares at lectures? probably not, because she doesn't have the academic standing, which both guarantees Meldrum an audience and pays his expenses. She might get a guest appearance or three on some cable shows, but again, maybe low 5 figures. The money is in a TV series, which she has no shot at, if her only schtick is showing a bunch of transparencies of electrophoretic patterns (Yawn).
If she realizes the cold hard facts, she will either continue to try to build her "bigfoot resume" to be a more attractive all-around expert, or ditch the whole thing and hope she hasn't damage her core business.
If she realizes the cold hard facts, she will either continue to try to build her "bigfoot resume" to be a more attractive all-around expert, or ditch the whole thing and hope she hasn't damage her core business.
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