I'm not typically one to be terribly upset about laws that restrict the freedom of speech in the effort of protecting a local minority, such as Holocaust denial laws, although I believe they do more harm than good. However, I do find this law very disturbing. Yes, I would say that it's worse, at the very least worse than Holocaust denial laws and possibly worse than your other examples.The law should be criicized, and will likely be overturned by the Israeli Supreme Court. But is it any more outrageous than the Canada Human Rights Commission fiascos? The Dutch laws Wilders was charged under? Holocaust denial laws in Germany and elsewhere? Is this really boycott material?
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The right to call for a boycott seems to me like one of the fundamental rights bringing democratic qualities to a economic system, akin to the right to form a political party or demonstration. Infringing on it like this law is threatening to do is very serious. I hope it is overturned, and if it is not, I hope companies know better than to take a stance against free speech by taking advantage of it.
I also think it's too bad this discussion ended up being the usual Israel vs Palestine drivel, when it's clear that a great deal of people within Israel are also opposing this law and should be supported by the international community in getting rid of it, rather than have their nation attacked and defended like a monolithic entity.