I suppose it makes some folks feel better to think "bad people" go somewhere "bad", and "good people" go somewhere "good".
Perhaps for some few, it even makes them feel empowered when their feeble, pointless lives grind on with day after pitiful day of talking to their hands, begging the air for favors, they can bitterly think, "Well, at least THOSE people who don't choose to live a miserable and petty lives JUST LIKE ME will SUFFER for not being a miserable, hateful wretch like me... FOREVER!"
Of course, they don't use words like that. They call their hate and bigotry "love", and their spiteful wishes for suffering "justice". Evil, twisted and petty, they imagine their supreme dictator of the universe is evil, twisted and petty like them, but on a much more grandiose scale.