Oh and that makes such a huge difference in the moral degeneration of the smears I'm sure.
I wasn't considering the morality of either side when I cited the size of the groups. Please curb your straw men.
All negative attack ads have to please an initial audience before anyone else sees them: the people paying for the ads to be made. When it's a large group, like MoveOn, the ads are subject to a number of people's ability to vote with their cash. Even in bubble atmospheres like MoveOn.org, that tends to temper the message to at least appeal to that large crowd. With AIP, there's only one money man that I know of. That tends to encourage a sense of excess to the final product.
Lynch is not even remotely appropriate. It's 100% pure rhetoric.
That remains to be seen.
Are you sure his meaning wasn't "insincere or grandiloquent language"? That's also a definition. And it's one of the definitions in your own link.
Perhaps he meant this one from
http://education.yahoo.com/reference/dictionary/entry/rhetoric;_ylt=AuIw0HERLSC4UaqMyRNwagesgMMF
I assure you that my language was not insincere, and if you consider lynching a reference of grandiloquence, well, there's not much I'll be able to do for you.
Let me explain the reasons why, from the already posted ad, I believe that this group is going to destroy the sleaze standard of any negative advertising in the country's history.
1. Audience size
This has two parts. One I've already mentioned above. The approval of the money guy means it's more prone to the failing of one person's worldview. The second is the end audience. Because of the substantial funding behind this group and the reach of the Internet, many more people will see this ad than have seen the negative ads of the past. They will be able to smear at will whatever heinous idea appeals to the prejudices of the funder, and lots of people are going to be exposed to it. So any sins are multipled.
2. The descent of the ad
All negative ads must reveal the heart of darkness embodied by the opponent. But there is a pacing to this. Conrad's novella makes this a slow, ponderous journey into the African wilds. The previous AIP bashes you about the head with shocking revelation after shocking revelation, all in under 30 seconds (I think, it may be a 60-second spot). The material in that ad could have been put into three different ads as a campaign, pacing the revelation and making the overall message much more effective.
This lack of proportion shows that Grand Guignol appeals to our donor here, and seeing that the first ad "did so well for them" I see no reason for them to temper their tone in the future. In fact, I expect them to get even more lurid.
3. Excessive production values
Even the composition of the visual elements of the ad speaks to this sense of excess. Compare that ad to the master ones coming from either of the campaigns (where the people funding the ads are hiring professionals trained to account for their own tastes in advertisment). The most striking thing to me are the various title cards. In the campaigns' ads, they are without exception clean, simple fonts, and usually one per ad (unless you see a newpaper article, which excuses the excess with context). And the titles are subtly flashy, but never overpowering the visual presentation of the material. The AIP ad is completely the opposite. It's being showy for the sake of being showy. Mr. Moneybags wants to know that his money is right there on the screen. So he gets overpowering fonts flying all over the frame.
All of this tells me that it's a vanity project. And when a rich person has his personal vanity on the line, there is little that can hold him back and precious few that might reason him out of his crusade. (Witness Episodes 1, 2, and 3). The premiere installment of the AIP ad gives me great confidence to say that this group is going to overshoot itself badly. The second ad will be the true test. They could show that they're learning, but I have no reason to think that they will.
Their excess is going to lead to the spotlight being on them, not on Obama, just the same as almost everyone here focused in on me and my pointed hyperbole. I could be wrong about them going for the race card in a over-the-top way, but at this stage of observation, I've got my hypothesis and I'm sticking to it. Google "Obama Waffle." Have you heard about the Obama monkey doll?
There are 50 days left in the campaign. You're not going to believe how much worse it gets. And I'm laying odds that it's this group that's going to get there. I can be wrong. Let's find out.