UY -- Are you seriously attempting to argue that adding less than 5% of oats and yeast would act as some sort of significant extension of meat? Really? We're talking about less than an ounce per pound here.
What's the effect on the volume? At what point do you consider it a "significant" extension? What is your basis for it setting the bar at significant?
There is nothing deceptive about what Taco Bell is doing...
Once again, nobody is arguing that what they
do is deceptive. The lawsuit basically argues that their marketing claims are misleading. They are most certainly allowed to prepare their food that way. They don't have to
intend to be deceitful by calling it seasoned ground beef.
Please answer this simple question: By just looking at the marketing materials, how can a consumer distinguish between a chain that only uses ground beef, traditional seasonings (stuff you'd buy in the seasoning aisle, which doesn't include isolated oat product) and water versus one that includes yeast, isolated oat product, and oats when both advertise them as seasoned ground beef?
So. I say again: To anyone who knows anything about the actual subject at hand,
It seems rather pointless for you to lecture people when it is actually
you who does not seem to grasp the subject at hand. This is a case brought under California law, specifically the Consumers Legal Remedies Act. The argument is that the restaurants buy tortillas, "Taco Meat Filling," cheese, and lettuce, assemble it, and advertise it as a tortilla, "seasoned ground beef," cheese and lettuce. The requested remedy is that their advertising reflect more accurately what constitutes a taco.
Taco Bell can most certainly continue to use the same ingredients. There's a reasonable case to be made that their
advertising should be changed.
Attempting to argue that Taco Bell is being "deceptive" in some way because of the fact that they use oats and yeast in their seasoning/texturizer, is complete BS. It's not even the subject of the lawsuit, for crying out loud!
You really shouldn't cry out loud when you're wrong. The lawsuit quite clearly centers on the ingredients. I'm looking at it right now, and your comments make no sense.
The subject of the lawsuit is that there is a problem with the RATIO of seasoning/texturizer to meat. And those claiming it have offered NO evidence. Taco Bell, however, has come forward with full ingredient lists, and even public statements outlining exactly what they do, and why. And what they make there, in their factories, isn't very different at all from what the "average person" makes at home.
I don't recall seeing the word ratio used. The lawsuit says one of the points is whether it contains "seasoned beef" or "taco meat filling." They argue that there is a "substantial" amount of ingredients that are neither meat nor seasoning. It doesn't matter if this is common practice or not because the practice is not in question. The issue is whether it should be called taco meat filling in their advertising like they do internally. And it really doesn't matter if other restaurants call it the same thing because ultimately this ruling would affect them (in California only, that is).
I'm willing to bet that the case does not get tossed. I think complainant has a pretty good chance of winning, but it's not a lock. I do find it interesting that so many people are okay with it being called "seasoned beef" instead of "taco meat filling."