Troll: There's no such thing as the moon.
Others: Sure there is.
Troll: No, see this book says there isn't.
Others: That's just some idiots opinion. Look, there, in the sky. That is the moon.
Troll: Did you read this book?
Others: No, I don't need to read the book.
Troll: The book says that the moon doesn't exist.
Others: I understand what the book says. It is not important because it is just one persons opinion and is controverted by a lot of emperical evidence.
Troll: It makes sense if you think about it.
Others: No it doesn't.
Troll: Here, I'll post quotes from the book. See, it says right there, no moon.
Others: It doesn't mater what the book says.
Troll: The author of the book makes some persuasive arguments.
Others: The author of the book is an idiot. Here are pictures of the moon. Here are testimonials of scientists who have been to the moon. Look up in the sky, there it is.
Troll: The author says that belief in the moon is a conspiracy and that those scientists are making it up.
Others: The evidence is demonstrable, I can see the moon with my own eyes and there is plenty of other demonstrable evidence.
Troll: Look at this quote, pretty fascinating stuff don't you think?
Others: {sigh} No, I don't think it's interesting at all. Besides it's irrelevant. All of the evidence points to the fact that there is a moon. Hell, I can see it with my own eyes.
Troll: The author didn't write the book to make money.
Others: Yes he did.