I don’t think that we’d have ever seen anything like Apple CEO Tim Cook’s letter of apology to his customers in the past. In this extraordinary letter, Cook tells Apple’s customers he’s sorry that the Maps app for iOS 6 didn’t work out as well as it should have.
Then Cook did something even more striking–he recommended that iPhone, iPad and iPod Touch customers download mapping applications such as Microsoft Bing, MapQuest or Waze. He also told users that they could go back to using Google Maps, or they could choose the highly regarded Nokia maps.
I don’t think Steve Jobs would ever have recommended either Microsoft or Google regardless of the reason. But this is yet one more indication that Apple has moved on since Jobs’ death. Tim Cook, unlike the CEOs of many technology companies, appears to have accepted responsibility for a major failing on the part of Apple. For this, Cook is to be commended.
So now the question is just how good are the mapping apps that Cook recommended? Will they get you where you’re going? To find out, I downloaded the apps on the list, and I checked out the Web pages of the mapping sites. The good news? They all work.