Craig Fuller thought he was voting for business savvy, not economic shock therapy. But just 100 days into Donald Trump’s second term, the founder of Chattanooga-based freight analytics firm FreightWaves says the administration’s aggressive tariff policies are slamming the industry he helped build—and fast.
“I did not vote for a neutron bomb to wipe out supply chains and small businesses,” Fuller wrote in an April 20 social media post. A longtime Trump supporter and even a rumored contender for transportation secretary, Fuller is now sounding the alarm about the damage he says is being done by what he calls “economic whiplash.”
In his view, the 145% tariffs on Chinese goods are functionally an embargo, and they’ve been rolled out so suddenly that U.S. companies haven’t had time to adapt. “It’s too much too fast,” Fuller told reporters in a phone interview. “The economy can’t absorb it.”
Fuller’s concerns reflect a growing unease in the freight sector. Traditionally, spring marks an uptick in shipping volume. But this year, he says, demand is softening—and fast. Truck traffic out of Los Angeles, the country’s largest port, is already down 23% compared to the same period last year. While not all of that is due to tariffs, Fuller sees it as an early warning sign.
“It works like a virus,” he said. “It starts in Southern California and spreads across the country. If you can’t move freight out of L.A., you’re not going to be filling trucks to places like Chicago, Dallas, or Kansas City either.”
Freight imports through Southern California ports could be slashed by as much as 50% this year, he predicts. And that means layoffs across the supply chain are likely coming by June.