Hoffman-La Roche, the huge multinational pharmaceutical company headquartered in Basel, Switzerland, has been employing dowsers on the company's payroll since 1944. The dowsers are used in seeking water for the company's operations. When interviewed as to the unscientific nature of dowsing, a company spokesperson replied as follows: "Roche uses methods that are profitable, whether they are scientific or not. The dowsing method pays...."[2]
But so do prostitution and selling crack cocaine -- in the short run. The question remains: should dowsing be used if it is really a method of occultic divination? Before I document that it is and therefore should be avoided, we need to understand the influence, variety of phenomena, and wide-ranging uses of modern dowsing.