Wouldn't it be healthier and easier just to eat a balanced diet?
Probably. It
might even be more economical.
If I bought fish oil pills online, buying in bulk to get the cheapest deal I can, I'm looking at getting something in the region of 50-100mg of omega 3 fatty acids per penny (this assumes I've got £30 to spare in order to buy fish oil pills in bulk in the first place - not everyone does). If I bought a can of sardines or mackerel, it'd be more like 30mg of omega 3 per penny. However...
If I buy fish oil pills for the omega 3 instead of getting my omega 3 fatty acids from food, I still need to buy food. Maybe I'm buying ham or beef or whatever instead of fish to get my protein. I'm not buying the fish oil pills instead of food, I'm buying them as well as food. With the fish, I get decent amounts of calcium, iron, protein (20 grams) and plenty of vitamin B12 (not to mention small amounts of vitamin A, potassium, vitamin B6 and magnesium). I don't get those with the fish oil pills. Instead of spending 59p on a tin of sardines, I need to spend 61p on a pack of cooked ham. And still buy the pills on top of that. Waste of money, if you ask me. What a scam! What kind of idiot would buy pills when the key ingredient can be found at high levels in perfectly good food already?
Going back to the 'healthier and easier' part - if I'm buying pills for my omega 3 fats instead of getting them from fish then for those meals where I might have chosen fish I am in fact eating meat. In my pack of ham, I'm getting 300mg of omega 6 fatty acids. If instead of doing this every day, I have sardines a couple of times a week then as well as getting omega 3 from my sardines, I'm getting less omega 6 from eating meat. There might be other benefits to sardines too - maybe they're lower in saturated fat than most meats, maybe they contain higher levels of other nutrients that aren't typically listed on nutrient profiles (phospholipids, perhaps?).
It seems to me that trying to design an optimum diet would be rather difficult (so many factors to take into account, and you'd have to weight them all by importance) and that eating a balanced, varied diet would be a good way to hedge your bets. It also seems to me that if I avoid eating fish and buy pills I might actually be paying good money to be less healthy than I would be if I ate a balanced, varied diet including a portion or two of oily fish a week. Again - what a scam!
Still, I've bought the damn pills now. I might as well take them.