It's a complex issue. Footers seem to spend a lot of time in the woods. Many reports come from rural areas. There are a lot of gullible people out there just like there have always been. Much as it pains me to say it, science education can never touch the masses in a meaningful way, IMO. Most people just choose who to believe. Blind faith. The internet has served to create a reinforcing social milieu for many Bigfoot believers, who would otherwise be isolated and most of whom would eventually give up their beliefs because of the overwhelming common sense input from friends, neighbors and family. Instead, with access to other believers, they become a cult, steered by high priests who are merely vestment-wearing makeup men, television repairmen, ex-cops, veterinarians, and a couple of third-class academics. Cable television's demand for dumbed-down content has created more opportunity for gain for the clever entrepreneurs, most of whom wouldn't know a standard error from a bass fiddle.