Puppycow
Penultimate Amazing
Apologies to Arthwollipot who posted this in another thread:
'We all got AI-ed': The Australian jobs being lost to AI under the radar
'We all got AI-ed': The Australian jobs being lost to AI under the radar
'We don't need writers anymore': the small businesses being reshaped by AI
. . .
"I was like, 'Oh my God, We just spent an hour of our time on a pitch that would have taken 8 hours and we just won 25 grand [worth of work] … That's a game changer.""
Like most smaller agencies, Ezra's business has a small number of core staff and hires contractors to work on specific contracts.
. . .
As soon as he grasped the new capacities of generative AI, he called a meeting, telling staff: "We don't need writers anymore. We don't need storyboard artists anymore … You just need to learn how to ask [AI] the right questions so it gives you what we need.
. . .
"We're working on nine of these films over the next three years, so that's 180 people that we're not going to be contracting."
Even so, Auperle is still hiring people, albeit fewer than half the original number.
"While we've gone down 20, we're plus eight … so these are kind of high-end VFX film professionals," he says.
"The real beauty is that … we're able to deliver a far-higher-quality product for the same budget.