I'll try taking a new tack, and see if that explains the point better. The point hasn't changed though, so please bear that in mind.
Philosophers are very much concerned with watertight, inescapable conclusions. That's why all of the logical fallacies they have canonical names for are fallacies: because the premises in a fallacious argument do not inescapably lead to the conclusion.
An appeal to authority is a fallacious argument not because authorities are necessarily wrong - often, very often in some cases, authorities are right. It is fallacious because it does not inescapably lead to a correct conclusion, because every now and then authorities are wrong.
In moral philosophy fallacies like the naturalistic fallacy, one Piggy falls into gleefully, are again fallacious because they do not lead inescapably to consistent or useful conclusions. It's natural for people to not want to be tortured, and almost every useful and consistent moral philosophy will say that torture is immoral a lot of the time or all of the time, but it's also natural for people to want to rape, rob, beat, murder, torture and enslave. So just because it's natural for people to want something does not get you inescapably to the conclusion that it's morally right for them to do what they want or get what they want.