I'm going to leave off the whole Kyiv/Kiev thing for now, lest it become its own thread.
Here are a couple other examples of how wokethink is often about policing language for the sake of modifying minds:
1) Back when the forum's own DrBuzz0 was being #metooed over allegations of wanton upskirtery (this was before people even knew the term "selfie-stick"), I was repeatedly upbraided for misgendering the adult human female who had been wearing the skirt in question. Evidently they are non-binary, or at least they were at the time, and I was failing to
validate her their identity by not making a note of it. Good lord, I almost did it again right there.
2) Here is another good example,
quoted from wikipedia.
Trans woman is often spelled with a space, with trans as an adjective modifying the noun woman, similar to Asian woman, tall woman, fat woman, etc. The unspaced spelling transwoman is sometimes used interchangeably, including by a few transgender people. However, it is often associated with views (notably gender-critical feminism) that hold transgender women are not women, and thus require a separate word from woman to describe them. For this reason many transgender people find transwoman offensive.
I recall seeing forum members being gently upbraided for using the unspaced spelling (on occasion) in the Thread That Shall Not Be Named, because that usage may signal adherence to those on the Proudly Wrong Side of History.
3) Cutting edge terms like BIPOC, AAPI, Latinx, LGBTQIA+, etc. used in lieu of more outdated formerly politically correct terms such as African American, Asian American, Hispanic, LGBT, etc. For more examples, see this
NPR style guide. Most of the time, the new acronym or neologism is intended to be more inclusive and signal solidarity with the oppressed groups in question.