Is Amway A Scam?

Next to being a state employed lawyer, I'm a part time musician that earned about $4500 last year, after expenses,which were about $3500. Expenses included a new computer, a new guitar, and a new amplifier. Travel, lodging, food, etc is covered.
(won't quit my day job..)

My point: I know lots of people with small businesses on the side, with various motives in addition to the obvious one of running a business. Mine is love of music, and the professional side that allows me to get paid to play music, and meet lots of fun people.
 
Next to being a state employed lawyer, I'm a part time musician that earned about $4500 last year, after expenses,which were about $3500. Expenses included a new computer, a new guitar, and a new amplifier. Travel, lodging, food, etc is covered.
(won't quit my day job..)

My point: I know lots of people with small businesses on the side, with various motives in addition to the obvious one of running a business. Mine is love of music, and the professional side that allows me to get paid to play music, and meet lots of fun people.

There's a number of papers that talk about motivation in Network DSOs (direct selling organizations). Probably the seminal work is Professor Nicole Biggart's Charismatic Capitalism: Direct Selling Organizations in America. It's a bit outdated and pretty heavy reading, but really covers a lot of these areas.

Probably the main thing I'd like to point out how rarely (pretty much never) that critics of MLM reference any of these works by well-regarded academics. The wikipedia MLM article cites self-published anti-mlm screeds, but none of these types of books and papers. I've tried working on that article but it is impossible to get change done without every step getting challenged by the anti-mlmers who monitor the article, forcing almost any changes to go through wikipedia's extremely time consuming dispute resolution procedures. More sadly (for me) is that even otherwise well-regarded "skeptics" like Carroll and Dunning (perhaps not so well regarded these days) have essentially ignored all the professional works and they too simply cite unreliable sources that support apparently pre-conceived notions.
 
So a little less than 1 in 200 Amway IBOs make $50 k before expenses. I'll have to compare this with conventional businesses to see if this is good or bad. I'll get back to this.

If I were to join Amway, I would a ask what are the typical expenses. I would guess marketing material (tools) , phone, Internet , office, car expenses, representation, test products, etc. Is there any data from Amway what the average expenses would be for an IBO making $50k and upward?

So as you can see, the percentage of people who make decent money (before expenses) is less than 1%.

Typical expenses (I was an IBO in a past life)

Phone, internet (and website fees), car/gas, voicemail

Training - Major Seminars (4 per pear) which may include air travel, hotels, rental cars. *Functions usually take place during peak travel times (more expensive)

Dream Night $65
Free Enterprise Day $125
Spring Leadership $150
Family Reunion $250

Regional seminars (8 per year) $28 to $50

Monthly Open Recruitment meetings $6-$10 once a month.

Quarterly training on products/vitamins/workshops $12 - $15

Book of the month club - $10

CD's - Standing order $40 a month
Additional CDs (you can't listen to the same one each day right?) $40 to $150 a month. (One training group sells Cd's for $2.50 - $3 but that's if you first pay a $50 monthly club fee. You're also expected to buy cd's to give prospects and some of your newbie downlines. (My former sponsor bought up to 20 cds/tapes per week)

If you don't have a suit, you'll be expected to get one to attend meetings. You'll also need a board and easel to "show the plan". You'll also need a recording device because it's insulting to attend meetings or to speak to the diamonds without recording the valuable information.

Note: If your group grows, you may need to fly to show the plan for out of town groups and prospects. My former sponsor flew from Hawaii to Arizona and California to show the plan.

These expenses are also nearly doubled if you are a married couple.

And I would add the investment of time would be huge if you dedicate yourself to the cause.

For a point of reference, see this tax case involving IBO's and some of the expenses listed. This couple had losses averaging about $40,000 in three consecutive years. This couple was not even a "platinum/direct". Being that platinum/directs would likely have more expenses, you can easily see how they can average a net loss:
http://familytaxlaw.com/2014/04/28/...-under-section-183-for-lack-of-profit-motive/
 
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A former Q12 platinum with 60K in debt. More evidence to counter icerat's claim.

http://mlmblog.net/site/2007/04/60k_in_debt_as_.html

Well my husband and I built the
Quixtar business for almost 7 yrs, being CORE for all those years. We
were affiliated with BWW and then switched our affiliation to LTD over
1 yr ago. We qualified Double Eagle, Founders Platinum, and Q12 up
until the time we decided to no longer build this business. We were
profitable but due to the system expenses and revolving door business,
we racked up over 60K in debt
. We always struggled with our conscience
about the way the AQMO’s taught us to build the business and upon
discovering about the "system" scam, we decided on principle we could
no longer continue unwittingly defrauding and hurting other people.
 
Icerat,

My apologies if you already detailed this information, but how much profit did you make from direct sales of Amway physical products over the past 10 years? To clarify, I do not mean profits from the sale of commissions, or the total sales themselves, but the sales minus the expenses (i.e. profit from the direct sale of cleaning supplies, etc)?

And, how much of your time do you think this involved over that period.

Thanks (I hope this is not too personal a question, but you appear to be very open about what a great business Amway represents and I hoped that you would share these figures with me).
 
Icerat,

My apologies if you already detailed this information, but how much profit did you make from direct sales of Amway physical products over the past 10 years?

Not sure I understand - do you mean products I've personally handled and delivered to customers?

To clarify, I do not mean profits from the sale of commissions

What do you mean "sale of commissions"?

, or the total sales themselves, but the sales minus the expenses (i.e. profit from the direct sale of cleaning supplies, etc)?

Just FYI, while it still sells concentrated cleaning products, Amway has been primarily a "Health & Beauty" company for many years now. Not as much margin and profit in eco-friendly cleaning products these days, too much competition.

And, how much of your time do you think this involved over that period.

Up until February this year I haven't been actively working the Amway business for most of the past 15 years. There's been a couple of false (re)starts in that time, but nothing sustained as other priorities have arisen.

Thanks (I hope this is not too personal a question, but you appear to be very open about what a great business Amway represents and I hoped that you would share these figures with me).

Since I stopped building in Australia back in 1999 I've lived in 5 countries, stopped and started Amway several times, moved house something like 20 times. So to be honest even after the clarifications above, my answer would likely be "haven't got a clue!" My expenses have been negligible and I'm setup such that Amway withholds and pays relevant taxes from any bonuses I'm paid, so not something I've been properly tracking. It's been tens of thousands of dollars.
 
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Not sure I understand - do you mean products I've personally handled and delivered to customers?

What do you mean "sale of commissions"?

IBO training 101. Answer questions with questions.

Since I stopped building in Australia back in 1999 I've lived in 5 countries, stopped and started Amway several times, moved house something like 20 times. So to be honest even after the clarifications above, my answer would likely be "haven't got a clue!" My expenses have been negligible and I'm setup such that Amway withholds and pays relevant taxes from any bonuses I'm paid, so not something I've been properly tracking. It's been tens of thousands of dollars.

Say he made $30,000 from Amway since 1999. That would be less than, but pretty close to the $202 a month average income that Amway reports for their active distributors. Of course that doesn't include factoring in business expenses.
 
Not sure I understand - do you mean products I've personally handled and delivered to customers?



What do you mean "sale of commissions"?



Just FYI, while it still sells concentrated cleaning products, Amway has been primarily a "Health & Beauty" company for many years now. Not as much margin and profit in eco-friendly cleaning products these days, too much competition.



Up until February this year I haven't been actively working the Amway business for most of the past 15 years. There's been a couple of false (re)starts in that time, but nothing sustained as other priorities have arisen.



Since I stopped building in Australia back in 1999 I've lived in 5 countries, stopped and started Amway several times, moved house something like 20 times. So to be honest even after the clarifications above, my answer would likely be "haven't got a clue!" My expenses have been negligible and I'm setup such that Amway withholds and pays relevant taxes from any bonuses I'm paid, so not something I've been properly tracking. It's been tens of thousands of dollars.
Yes, I mean profits on physical products that you "personally" handled. If you wish to be very specific in the use of the term "personally handled" then feel free to also include your family and direct employees (i.e. for whom you withhold income tax) in this category. Clearly I wish to distinguish the items that you have sold to consumers versus the sell of the "rights to sell these items" or commissions. I you wish in a separate category to all tell me of the profits you have made by selling physical products to other Amway marketers, please do (i.e. as a wholesaler makes money; selling a product to a retailer at profit for more money than it costs). To distinguish what I mean further, a wholesaler sells products to a retailer; once sold, the wholesaler usually no longer cares what the retailer does with the products. They can resell them, or eat them or bury them.

It is not important what I mean by the "sell of commissions" in that I don't want that information included. To be clear, commissions, in this case, mean money you have obtained from other Amway sales reps., either from selling the right to sell Amway products or as a percentage of the profits or sales of people you sell to. I thought, however, that you used the term "commission" in a prior post. Sorry. By percentage of their profits, I mean, unlike most wholesalers, any money you would make as a percentage of what the retailer makes. If the retailer burns the products, you would not see any extra percent profit; if the retailer sold $100 of items, you would earn a percentage of those sales on top of the money you already made by selling the retailer the products themselves at wholesale.

I am not certain what you mean by "false starts." Are these you attempts at Amway that lost money? Perhaps if you just told me the figures for the last 10 years, and the time you actually spent at it, it would work out okay, even if you only spent the last few months doing the Amway business. I suspect you must have some idea, because you are so happy with Amway. Most people in business can at least estimate how much they made in profit and how much time it took them. In fact, I think you need to tell the tax agency how much profit you made any given year.

Again, thanks!
 
Clearly I wish to distinguish the items that you have sold to consumers versus the sell of the "rights to sell these items" or commissions.

Ok, we make no money selling the "rights to sell".

As for handling products, Amway since the late 1990s has operated on direct fulfillment. I don't handle the products for resellers I sell to, I don't handle the products for my sponsored IBOs who purchase the products for personal use, and and in most countries (including the US and Australia) I don't handle the products even for retail clients.

Here in Sweden, and earlier in Oz, I have some clients I deal with orders personally, but it's a small part of my sales volume.

We're in marketing more than sales.

To distinguish what I mean further, a wholesaler sells products to a retailer; once sold, the wholesaler usually no longer cares what the retailer does with the products. They can resell them, or eat them or bury them.

Much the same with us, except that they can also return them to Amway for a refund, and any commissions that may have been paid out for it are deducted or must be repaid.

In other words, outside of samples, pretty much every product ends up in the hands of an ultimate consumer

To be clear, commissions, in this case, mean money you have obtained from other Amway sales reps., either from selling the right to sell Amway products or as a percentage of the profits or sales of people you sell to

There are no commissions for obtaining other reps. That would be payments for recruiting and are a classic sign of a pyramid scheme (in fact, under the legal "Koscot test" it's the key feature of a pyramid scheme - if you don't have it, you're not a pyramid.)

I thought, however, that you used the term "commission" in a prior post. Sorry. By percentage of their profits, I mean, unlike most wholesalers, any money you would make as a percentage of what the retailer makes. If the retailer burns the products, you would not see any extra percent profit; if the retailer sold $100 of items, you would earn a percentage of those sales on top of the money you already made by selling the retailer the products themselves at wholesale.

Ok, some basic explanation. It's easier to think of how this works before the days of direct fulfillment, since the money flow still works the same way. I'll use US figures and the male of the species.

(1) The "direct distributor" purchases products from Amway at a base wholesale price less a 25% volume discount for purchasing over 7500 points in product (around $22500) for the month

(2) He sells the products to personal clients and adds whatever markup he wants, recommended is around 25%

From this income he can thus profit up to around 50% per sale.

(3) He sells the products to other retailers and wholesalers in smaller lots, offering them a standard volume discount which ranges from 0% to 25%. This scale is set by Amway. If he sells to someone at the the 0% volume rebate, he profits 25% on this wholesale sale. If he sells to someone at the 25% volume rebate, he profits 0% on this wholesale sale unless he fulfills some other criteria which kick in other commissions.
From this income he can thus profit up to 25% per sale.

So why would you do number two versus number three? It's easier to get larger volumes through a team of sales people and their customers than it is to try and do everything yourself. A smaller percentage of a bigger pie can be bigger than a big percentage of a small pie.

I am not certain what you mean by "false starts." Are these you attempts at Amway that lost money?

No. Think more like "this month I'm going to start going to the gym regularly!" - going once or twice and then getting distracted and not getting back to it.

Perhaps if you just told me the figures for the last 10 years, and the time you actually spent at it, it would work out okay, even if you only spent the last few months doing the Amway business. I suspect you must have some idea, because you are so happy with Amway. Most people in business can at least estimate how much they made in profit and how much time it took them. In fact, I think you need to tell the tax agency how much profit you made any given year.

If I averaged out # of hours per month over the past 15 years, it would be zero. As I said Amway reports the income and taxes to the tax authorities for me. Since my expenses have been minimal it's not worth my time to worry about collating them and submitting them. So, as I said, can't tell you.

Here's what I do know.

Back in the mid to late 90s I joined primarily to get the products cheaper (I already knew them from previous experience). I later decided to build the business, I did what was recommended (10 to 20hrs per week) and reached profitability within a couple of months. So everything worked as advertised. I was never pressured to buy things I didn't want. I was taught not to harass people. I was to taught to treat people with respect and operate the business with integrity. I was taught about the features and benefits of the products. I was taught retail sales were important as well as recruiting to build teams. I never had any problem finding customers, and I nearly always founds the products to be excellent value, not overpriced at all. I never heard people called "quitters" and "losers" if they weren't interested. I never had politics or religion proselytized to me. I never lost or alienated any friends or family, and I made many. When I decided to stop building, I continued to have the friendship and support of the people I'd worked with in Amway, and I'd seen the same with other people I'd worked with. I saw friends, some of whom I'd known since childhood, continue to work with Amway and build significant businesses and income, allowing them the ability to pursue their interests out of a passion rather than a need to earn a salary. One sold his veterinary practices and started spending more time at home with his kids, working when he wanted as a consultant. Another built Amway, quit his job, then started a company using his Amway profits to support his family. That business now has turnover in excess of $65 million. He never could have done it without what he learned from building an Amway business, and the income that gave him the freedom to do it. He's now back building Amway again to a new, higher level. Other friends, my sponsors, stopped building Amway at a relatively small level, but used the financial education and money they'd made through Amway to make an astute business and property purchase and start up what is now an award winning Chocolate production business.

These are people I've seen grow their businesses from the start. The business worked for me, as advertised, and it worked for my friends, as advertised. And every single month for the past 15 years, some of the people I introduced to Amway's products back in 1997 and 1998 have continued to order the products they like from Amway, delivered to their door, and Amway has paid me a commission. Sometimes the commissions have been a few dollars, sometimes they've been thousands. Depends what people bought. I have no idea what they buy. People do what they want to do.

Now, what also happened is that I read reports on the internet of "how Amway works" and they were not at all a reflection of my experience. In many cases my experience was the exact opposite. You'll see people on this very forum claiming I pressure friends and family to buy overpriced products, and lose friends etc etc etc.

Not how I operate, not how anyone I work or worked with operates. That doesn't mean it doesn't happen. Amway is HUGE. Just a few days ago my wife, working with a downline (Tony), called one of his contacts to book a meeting to explain what we were doing. The fellow asked a few questions and asked if it was Amway, my wife said it was. He said he knew all about it, had been in Amway in Turkey, great products but wasn't interested in working with it again. My wife said "great, maybe Tony can practice his presentation on you then, since you already know all about it?" He agreed and came over. Here's the thing - after he saw what we did, he explained that what he did was going door-to-door selling cookware. That was Amway to him.

There's literally millions of Amway independent agents around the world, affiliated with hundreds of different network organisations that all do things in different ways, with different cultures.

Amway at it's base level is simple. Find people who like Amway's products. Get them to order direct from Amway, connected to my Amway ID. Earn a commission every time they order. Find people who'd like to make some money doing the same. Teach them how to do it. Get them to order direct from Amway, connected to my Amway ID. Earn a commission every time they (or, up to a certain point) someone connected to them, order.

Do that properly and you can sit on beach in the Caribbean and when someone in Australia orders a product from Amway, Amway puts money in your bank account because without you, the sale wouldn't have happened. Or you can spend 4 months living in Paris, and someone in the US orders a product from Amway, and Amway puts money in your bank account because without you, the sale wouldn't have happened. Or you could spend a few months living in Hong Kong, and someone in the middle of Sweden orders a product from Amway, and Amway puts money in your bank account because without you, the sale wouldn't have happened.

This isn't theory to me. I've done all of that. That's part of my experience. So when people tell me Amway doesn't work, I just shake my head.
 
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Icerat,


Thanks for all the information. There were parts I did find confusing, however. You did mention that if you averaged out the time you spent per month on it over the past 15 years, it would be zero, but then you went on to list a bunch of stuff you did do. Similarly I asked about your profits, and you only mentioned you had no expenses worth reporting. So it was all profits.? I assume you reported all of those? But in a related thread you mentioned that you deducted your Amway business expenses, allowing you to declare enough in tax deductions to save money; which was right? Finally, you do use the term "commissions" but previously denied that there are any. This last point might mean that you are referring to commissions as a term not for selling partnerships, but as your percentage of the money made by other Amway distributors. Is that right? As you describe it, it is hard to see how an Amway distributor can ever lose money, especially if they can return unsold products. How does this work? Did I get this right?

Thanks!
 
Thanks for all the information. There were parts I did find confusing, however. You did mention that if you averaged out the time you spent per month on it over the past 15 years, it would be zero, but then you went on to list a bunch of stuff you did do.

The stuff I did do was more than 15 years ago. People who were buying products since then did so because of what I did then.

Similarly I asked about your profits, and you only mentioned you had no expenses worth reporting. So it was all profits.?

Minus membership fees in the 3 markets I'm registered in, about $50/yr

I assume you reported all of those?

As I said, Amway reports it, so it's automatically on my declaration.

But in a related thread you mentioned that you deducted your Amway business expenses, allowing you to declare enough in tax deductions to save money; which was right?

No, that wasn't me, we were discussing someone else's blog post.

Finally, you do use the term "commissions" but previously denied that there are any.

There's no commissions for introducing people, only if they buy products. The actual term used varies from country to country depending on local laws. Other terms used are rebates and bonuses.

This last point might mean that you are referring to commissions as a term not for selling partnerships, but as your percentage of the money made by other Amway distributors. Is that right?

Percentage of the sale, yes. In "old" Amway they would have physically ordered from me, paying me, I would have physically ordered from my upline, paying my upline, and so on through the supply chain. I would have then had to calculate the rebates/commissions/bonuses/whatever you want to call it at the end of the month and pay them, as my upline supplier would have to do for me and as my downline would have to do for their downline group.

Today it's all computerised and handled by Amway, but the commissions are still calculated in the same manner

As you describe it, it is hard to see how an Amway distributor can ever lose money, especially if they can return unsold products. How does this work? Did I get this right?

There's three main ways people can typically "lose" money with Amway -

(1) They try to game the system by buying excess stock to qualify for bigger bonuses. If they don't use or sell the products and return them, they'll have to pay back any bonuses on those products, so they may end up with a garage full of unsold product. This is a clear violation of Amway's rules (not to mention common sense), but there are scenarios where there might be incentive to do so. The FTC investigated this issue of "inventory loading" back in the 1970s and concluded it wasn't a significant problem.

(2) If you spend money on Business Support Materials (BSM) and other expenses (eg travel etc) and don't generate enough volume and profit to cover those expenses you can lose money. In the US the BSM suppliers also offer 90 day satisfaction guarantees on their products and services, but outside of that you're out of luck. In my experience it's not that uncommon for people to attend seminars, buy audio and video training materials and books etc etc but not actually do the work necessary to develop sales volume. Arguably while they have spent money, it's not a business loss because they actually haven't been operating a business. There's a number of IRS cases where Amway distributors have attempted to claim business deductions under this scenario and the IRS has denied them as they weren't actually engaging in the activities necessary to generate a profit. They had a hobby and like most hobbies it was costing them money.

(3) It takes time to build up sales volume, so you will have initial start-up expenses before you start generating a profit. If you decide to quit building Amway before break even, you will have spent more than you made. Joecool for example built up a reasonable sized Amway business in a reasonably quick time. However he lived in Hawaii and traveled regularly to the mainland for seminars etc. As such his expenses were considerably higher than someone who lived local to those seminars and he'd need higher gross profit to cover those expenses. He decided to stop building Amway at about the point where he was break even, but already had accumulated expenses.

A few years ago in the US there was a class action against Amway and one of the independent BSM companies in the US surrounding these last two issues. Amway decided to settle the case and encouraged other BSM suppliers to be included as part of the suit and settlement. The settlement agreement offered everything from product bundles to cash payouts up to $10000. to anyone who had felt they'd lost money with Amway. Data revealed from the case and settlement was enlightening. The court's independent assessor estimated that just only 16.4% IBOs had even $100 in BSM expenses total. The class administrator attempted to contact everyone who been an Amway IBO in North America for the previous decade - 2.99 million people (including around 800,000 current). They successfully contacted 97% of them and offered them the various deals. If they'd decided not renew after their first year and hadn't asked for a refund, they could get free product bundles. If they spent more than $100 on BSM they could get cash refunds up to $2000. If they lost more than $10000 they could get "hardship" cash up to $10000. Only on the last claim were IBOs required to provide evidence to support their losses.

The class action plaintiffs predicted a 15% claim rate. In reality this is what happened -

1.6% asked for the free products - ie they hadn't spent $100 on BSM but hadn't renewed and didn't ask for a refund.
0.6% asked for cash refunds on BSM expenditure
0.2% asked for the hardship allowance

MLM and Amway critics will tell you that "99% lose money", yet when an independent agency successfully contacts 97% of IBOs from over a decade, offering them cash if they felt lost money, only 0.8% asked for it (and not all of them were approved - some claimants ended up being class action chasers who weren't ever even IBOs!)

So in short, yeah, you can lose money with an Amway business. It's not common, it's not usual, 0.2% is a small percentage - but it's still nearly 6000 people who had a bad experience with Amway, and perhaps complaining about it on the Internet.

Joecool, by the way, who runs several anti-Amway websites, posting several times a weeks on his blogs, as well as starting anti-amway threads like this on JREF and other forums, was not eligible for these refunds. He was an IBO for less than a year back in the 1990s.
 
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A few years ago in the US there was a class action against Amway and one of the independent BSM companies in the US surrounding these last two issues. Amway decided to settle the case and encouraged other BSM suppliers to be included as part of the suit and settlement. The settlement agreement offered everything from product bundles to cash payouts up to $10000. to anyone who had felt they'd lost money with Amway. Data revealed from the case and settlement was enlightening. The court's independent assessor estimated that just only 16.4% IBOs had even $100 in BSM expenses total. The class administrator attempted to contact everyone who been an Amway IBO in North America for the previous decade - 2.99 million people (including around 800,000 current). They successfully contacted 97% of them and offered them the various deals. If they'd decided not renew after their first year and hadn't asked for a refund, they could get free product bundles. If they spent more than $100 on BSM they could get cash refunds up to $2000. If they lost more than $10000 they could get "hardship" cash up to $10000. Only on the last claim were IBOs required to provide evidence to support their losses.

The class action plaintiffs predicted a 15% claim rate. In reality this is what happened -

1.6% asked for the free products - ie they hadn't spent $100 on BSM but hadn't renewed and didn't ask for a refund.
0.6% asked for cash refunds on BSM expenditure
0.2% asked for the hardship allowance

MLM and Amway critics will tell you that "99% lose money", yet when an independent agency successfully contacts 97% of IBOs from over a decade, offering them cash if they felt lost money, only 0.8% asked for it (and not all of them were approved - some claimants ended up being class action chasers who weren't ever even IBOs!)

So in short, yeah, you can lose money with an Amway business. It's not common, it's not usual, 0.2% is a small percentage - but it's still nearly 6000 people who had a bad experience with Amway, and perhaps complaining about it on the Internet.

Icerat's own claim is that only 18% of IBO's ever use these support materials
so the class action administrator must have contacted 75% of those IBO's for nothing. You didn't elaborate but the .2% hardship claim meant these IBO's lost a lot of money. And of course. Amway settled because it was better than going through discovery and having the intimate details made public.

I might note that Icerat posted a lot of percentages and figures with no linking evidence. He's been known to post off his opinions as facts in the past.

I posted some evidence the other day, showing some IBO's absorbing enormous losses because of their involvement because of these support materials.

Icerat is a shill for Amway and his purpose is to divert attention or to minimize the damage done by these business support material companies. IBO's who spend a little as a year on the system will likely lose thousands. IBO's dedicated enough to stay for several yeas often report losses in the tens of thousands.

See this link. This couple lost $192,000 over a number of years.
http://familytaxlaw.com/2014/04/28/t...profit-motive/
 
The stuff I did do was more than 15 years ago. People who were buying products since then did so because of what I did then.



Minus membership fees in the 3 markets I'm registered in, about $50/yr



As I said, Amway reports it, so it's automatically on my declaration.



No, that wasn't me, we were discussing someone else's blog post.



There's no commissions for introducing people, only if they buy products. The actual term used varies from country to country depending on local laws. Other terms used are rebates and bonuses.



Percentage of the sale, yes. In "old" Amway they would have physically ordered from me, paying me, I would have physically ordered from my upline, paying my upline, and so on through the supply chain. I would have then had to calculate the rebates/commissions/bonuses/whatever you want to call it at the end of the month and pay them, as my upline supplier would have to do for me and as my downline would have to do for their downline group.

Today it's all computerised and handled by Amway, but the commissions are still calculated in the same manner



There's three main ways people can typically "lose" money with Amway -

(1) They try to game the system by buying excess stock to qualify for bigger bonuses. If they don't use or sell the products and return them, they'll have to pay back any bonuses on those products, so they may end up with a garage full of unsold product. This is a clear violation of Amway's rules (not to mention common sense), but there are scenarios where there might be incentive to do so. The FTC investigated this issue of "inventory loading" back in the 1970s and concluded it wasn't a significant problem.

(2) If you spend money on Business Support Materials (BSM) and other expenses (eg travel etc) and don't generate enough volume and profit to cover those expenses you can lose money. In the US the BSM suppliers also offer 90 day satisfaction guarantees on their products and services, but outside of that you're out of luck. In my experience it's not that uncommon for people to attend seminars, buy audio and video training materials and books etc etc but not actually do the work necessary to develop sales volume. Arguably while they have spent money, it's not a business loss because they actually haven't been operating a business. There's a number of IRS cases where Amway distributors have attempted to claim business deductions under this scenario and the IRS has denied them as they weren't actually engaging in the activities necessary to generate a profit. They had a hobby and like most hobbies it was costing them money.

(3) It takes time to build up sales volume, so you will have initial start-up expenses before you start generating a profit. If you decide to quit building Amway before break even, you will have spent more than you made. Joecool for example built up a reasonable sized Amway business in a reasonably quick time. However he lived in Hawaii and traveled regularly to the mainland for seminars etc. As such his expenses were considerably higher than someone who lived local to those seminars and he'd need higher gross profit to cover those expenses. He decided to stop building Amway at about the point where he was break even, but already had accumulated expenses.

A few years ago in the US there was a class action against Amway and one of the independent BSM companies in the US surrounding these last two issues. Amway decided to settle the case and encouraged other BSM suppliers to be included as part of the suit and settlement. The settlement agreement offered everything from product bundles to cash payouts up to $10000. to anyone who had felt they'd lost money with Amway. Data revealed from the case and settlement was enlightening. The court's independent assessor estimated that just only 16.4% IBOs had even $100 in BSM expenses total. The class administrator attempted to contact everyone who been an Amway IBO in North America for the previous decade - 2.99 million people (including around 800,000 current). They successfully contacted 97% of them and offered them the various deals. If they'd decided not renew after their first year and hadn't asked for a refund, they could get free product bundles. If they spent more than $100 on BSM they could get cash refunds up to $2000. If they lost more than $10000 they could get "hardship" cash up to $10000. Only on the last claim were IBOs required to provide evidence to support their losses.

The class action plaintiffs predicted a 15% claim rate. In reality this is what happened -

1.6% asked for the free products - ie they hadn't spent $100 on BSM but hadn't renewed and didn't ask for a refund.
0.6% asked for cash refunds on BSM expenditure
0.2% asked for the hardship allowance

MLM and Amway critics will tell you that "99% lose money", yet when an independent agency successfully contacts 97% of IBOs from over a decade, offering them cash if they felt lost money, only 0.8% asked for it (and not all of them were approved - some claimants ended up being class action chasers who weren't ever even IBOs!)

So in short, yeah, you can lose money with an Amway business. It's not common, it's not usual, 0.2% is a small percentage - but it's still nearly 6000 people who had a bad experience with Amway, and perhaps complaining about it on the Internet.

Joecool, by the way, who runs several anti-Amway websites, posting several times a weeks on his blogs, as well as starting anti-amway threads like this on JREF and other forums, was not eligible for these refunds. He was an IBO for less than a year back in the 1990s.


Hard to believe a "business" this confusing is anything but a scam. Amway is way too shady an investment vehicle for me, and the obvious shilling here and elsewhere doesn't help. YMMV if you don't care as much about such things.
 
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Hard to believe a "business" this confusing is anything but a scam.

What do you find confusing? It's much the same as any other product-based business. Buy stuff in volume at a discount, sell it at a markup.

I find most confusion comes about because certain interests that make a living opposing multilevel marketing spread falsehoods about the industry, which are then repeated by others - like Dunning and Carroll claiming things like you are required to make monthly purchases, and required to recruit people, and you're "recruiting your competitors", and it "inherently must fail"

All of these are false and provide a confusing, wrong view of the business model.
 
Why does the sales persons have to pay for product information?

I may be wrong, but isn't it standard practice that marketing, and other tools are provided for free, since it is in everyone's best interest that the seller sells lots of products. It seems weird to me to charge the sales team for what is essentially product information.


That is my experience after a few years selling bicycles to sport retailers. And we were selling with at least a 200% mark up to make a living. The retailers were around 300%.

What is the average mark up in Amway?
 
Why does the sales persons have to pay for product information?

I may be wrong, but isn't it standard practice that marketing, and other tools are provided for free, since it is in everyone's best interest that the seller sells lots of products. It seems weird to me to charge the sales team for what is essentially product information.

I think it depends on the industry. I'm a microsoft reseller and if I want things like posters and marketing brochures I usually have to pay for them. Others are free, particularly digital assets. Same with Amway. Most of Amway's material, including brochures and catalogues, is available free of charge for download, they only charge if you want hard copies.

In both cases (Amway and MS) the marketing stuff is sold at cost, it's not a profit center.

One of the key issues with MLM is that there are extremely low barriers to entry, as such it's known and expected that most people who signup to check it out won't actually do anything. If you're giving away marketing materials to people who are never going to use them, then you're just throwing away money.

That is my experience after a few years selling bicycles to sport retailers. And we were selling with at least a 200% mark up to make a living. The retailers were around 300%.

What is the average mark up in Amway?

For the distributors the recommended retail markup on Amway's products ranges from 20 to 35% plus there's additional volume discounts up to 25% which improves the margins obviously. As a private company we have no idea of Amway's manufacturing costs.

Still, there's clearly less margin to use on giving away marketing materials than with the cycling industry!
 
I think it depends on the industry. I'm a microsoft reseller and if I want things like posters and marketing brochures I usually have to pay for them. Others are free, particularly digital assets. Same with Amway. Most of Amway's material, including brochures and catalogues, is available free of charge for download, they only charge if you want hard copies.

In both cases (Amway and MS) the marketing stuff is sold at cost, it's not a profit center.
One of the key issues with MLM is that there are extremely low barriers to entry, as such it's known and expected that most people who signup to check it out won't actually do anything. If you're giving away marketing materials to people who are never going to use them, then you're just throwing away money.



For the distributors the recommended retail markup on Amway's products ranges from 20 to 35% plus there's additional volume discounts up to 25% which improves the margins obviously. As a private company we have no idea of Amway's manufacturing costs.
Still, there's clearly less margin to use on giving away marketing materials than with the cycling industry!

How do you know the first if the second is true?
 
It's been discussed in court cases over the years

ETA: plus the pricing pretty much supports it.

Of course you have a statement but no link.

And if we follow Icerat's statement that Amway charges 20 to 35% markup, that is in addition to the 30+% markup they must add to cover the commissions paid to IBO's. So Amway's markups are really 50 to 69+%.

Icerat just confirmed by accident that Amway CANNOT compete with local retailers or any discount store like Costco or WlatMart or even local retailers.

Factor in that Amway groups sell a lot of training to "serious" IBO's and you can see where the scam label comes from.
 
I have a friend who's an Amway IBO. He's been trying to sell me stuff but the price never justified buying from him. He know better than trying to recruit me.

The one thing I did not know is that Amway now sells travel packages. I haven't had a chance to do a deep analysis, but at first glance, they don't appear to be a great value. Has anyone else looked into Amway's travel packages?
 

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