Ultimately, if I've understood correctly, the JREF's purpose is to promote critical thinking and skepticism in the community. That's it. Promoting a conclusion is essentially dogma - the very opposite of skepticism.
Well, quite, skepticism is about doubt at the core,
This is another excellent opportunity to bang my drum about why we should not be self-identifying as skeptics. This is perfect. Thank you very much; I couldn't have asked for a better way to illustrate this point.
Teaching people to blindly doubt is bad; and that is what 'skepticism' is seen as.
We should be teaching people critical thinking; or to
doubt when appropriate. If a policeman came up to me and held forth for ten minutes on where the "bad" crime areas in the city were,
I would be foolish to doubt him. And yet, that seems to be exactly what too many self-identified "skeptics" fall into the trap of -- the trap of excessive ego, of trusting nothing but their own opinion and demanding proof for all challenges to their position.*
All this does is make people think you're a dick and stop listening to you. And
we cannot afford to have people stop listening to us.
I have a friend who's starting to get sucked into Mona Vie and their MLM scheme. I talked to her for awhile when she first heard of it, and warned her that MLMs never succeed, but she has her blinders firmly on out of random hope; the economy
is bad, after all, and she thinks she needs quick money. After about 20 minutes of conversation, I finally backed off and said "Well, when you get the chance, ask some questions of the other people to make sure; if it's a scam, the answers will sound like this". I sent her some links about MLMs in general as well.
The point here is that when we left that conversation, she was still willing to listen to me. When things go south for her in the future and she finds that she's the only one buying her "product" at $40/bottle in order to maintain her obligations, she'll still be willing to listen when I remind her that this is exactly how every other MLM fails. Maybe I can get her to change her mind; maybe not. I know that as long as she's still talking to me, I have a chance.
If the JREF gets into the business of being an organization that promotes skepticism, rather than one that promotes critical thinking, then it will not advance its mission very rapidly, if at all.
* I am hardly immune to this disease, but I do try to self-police.