A former senior campaign official said Nunberg and his successor, former communications director Jason Miller, were particularly skilled at using alternative media like Breitbart, Washington Examiner, Infowars and the Daily Caller to show Trump positive coverage.
And once they got the stories published, campaign officials with large numbers of Twitter followers would tweet them out.
They would also go to media amplifiers like Fox News hosts and conservative columnists to encourage them to tweet out the story so that they could print out and show a two-page list of tweets that showed that they were steering the message. While Trump still couldn't contain his Twitter-rage with Machado, and ended up tweeting about a mystery sex-tape of the Hillary Clinton surrogate, aides say they dialed back even more posts.