A, I have never said it didn't boil down to just personal taste, & B, watch again, most said the flavor and texture of the non LBT was better and the ones with LBT were "juicier" and only 2 people preferred the stuff with LBT, not most people.
My point is that the study claims that:
a) it seems to be a matter of personal taste - not objectively 'good' or 'bad'
b) they imply that given non-test conditions, people would not be able to make out a difference
But it's all beside the point since all I've ever complained about was, it is noticeable, and it is not labeled. It should be labeled and it was dishonest not to do so.
1) This is the leap that I don't understand. Even if I agree with you that some people might be able to notice the textural difference, why does that automatically mean it needs to be labeled? Hell, people are finding it juicier, and even saying that they would not be able to find any difference unless they were prompted to look for some. I don't think procedural changes are made to appease a tiny minority - people who notice textural difference, and therefore find ground beef inedible.
2) That's not all you ever complained about. You started with that, then went all over the place. Your latest complaint was that BPI named its product misleadingly to fool the common public (which it doesn't even serve).
I said texture was noticeably different and the majority of participants in this double blind test found the texture noticeably different.
You said texture was noticeably different to the point that you could no longer eat the burger. You claimed LFTB made the meat mealy and gristly. The one respondent who commented on the texture (beyond 'I like this better') said that the burger with LFTB was a bit more spongy. Are you aligning this comment with your perspective?
The respondents were reacting to percentage differences in texture. And the study even ends with saying that 'Even though overall the burger without LFTB won the day, it seems like a matter of personal taste'.
It's a pretty large step from saying - 'The texture is different' to saying 'The texture is different. Those corporate thieves at BPI deliberately gave their product a misleading name and chose not to label it so that they can pay off USDA and fool the American public'.