If BPI didn't think the public would mind, why not advertise LBT to the public the same way they advertised it to meat producers as a wholesome nutritious means of lowering the fat content in hamburger?
Because they are a
B2B company. They sell their product to companies - why would they be advertising to the consumers? That is not their target audience!
BPI's responsibility is to be transparent with the various companies it supplies to and show that its produce is healthy, safe and nutritious. From then on, it is the responsibility of those companies to pass on any relevant information to the public that they serve.
BPI had fulfilled its side of the deal by informing the various companies about LFBT. This is obvious from the fact that some companies have come forward in this debacle to state that they have never used LFBT meat because they did not feel that it met their standards (how would they know of it unless they were informed?). So there does not seem to be any deceit from BPI's side. Yet they are the ones getting screwed in this deal.
There are 2 separate issues here, BTW. One is the typical market-mislead name for the product. The second issue is getting the stuff into hamburger with no labeling at all.
A 'marketing' name would be useless for a B2B company for the above mentioned reasons. And with regard to the second issue, again, as mentioned above, BPI had informed the companies about LFTB (after USDA approval), and it was the responsibility of the various companies to inform the public. They failed to do so - it is their fault, not BPI's. But the general public (including you) is vilifying BPI and ignoring the primary role of these other companies.
So about that labeling, why go to the expense of lobbying (including the cost of 1.2 million to pay off a regulator laundered under the guise of a 4 day a year job) if you are so sure the product is desirable?
Firstly, I take exception to your snide use of the word 'laundered'. You don't understand what a Board member does. Yes, they do not meet every day. But what they do is oversee key decisions taken by the company, keep a check on the CEO, work towards building the image of the company, lobby for the company within the industry and of course, protect the interests of shareholders. These functions do not require a regular 9-5 office visit. Your claim seems to be that board members get paid a lot to not do anything - which would mean that 90% of all large businesses worldwide are stupid and want to spend money without any benefits. Is that your claim?
With regards to lobbying, it is a perfectly legal and acceptable process to inform and educate organizations to lead to policy change. Keeping in mind that this act is protected by the First Amendment to the US Constitution, what is your beef with it exactly?
If hamburger had LBT listed on the label and I found that was the stuff with the awful texture, I could choose to buy it or not.
Sure, but the point remains that BPI has been perfectly open about its processes. If you have a problem, rail against corporations such as Wendy's, McDonalds, Safeway etc. Why in the world are you vilifying BPI?