Joe is not his company, even as an owner he would draw a salary less than $250k.
The 'spread the wealth' comment by Obama was probably not among the smartest things he's ever said, but I don't see how it reflects a bold new direction for either Democrats or the kind of Republicans we've had for years.
I don't understand the use of Joe. Even Joe seems a little confused about it.
*****
Living in Arizona, I do have two anecdotes about McCain's promise to personally do something for Joe. A friend at work was having a lot of difficulty adopting a child that was not a US citizen. After a lot of bureaucratic runaround, McCain's office was contacted and became involved in getting the adoption approved and processed. My 'work friend' was very grateful and promised to vote for McCain if he ever ran for President. (I find this reason btw, to be better than most and I respect him for it.)
The second anecdote is about a family relative who came here as an illegal immigrant from Mexico, joined a hospital and worked her way into nursing. She is very talented as a nurse, and there was no future for her in the anti-women, depressed area of Mexico she is from. After a few years in Arizona she married my brother-in-law, had two American citizen kids, but was still not a legal citizen and was always afraid of being deported. (I have some cool stories of my granny-age mom in law smuggling her back and forth across the border).
The family struggled for years trying to legalize her status, and finally contacted McCain's office - who was helpful in getting her citizenship processed.
My point on those two stories is that I saw that kind of personal commitment to Joe from McCain during the debate and it probably means much at a personal level. McCain's word is good and he would help the guy out.
Less clear is how that 'hands on' ad-hoc problem solving style will scale to national problems. We need to tackle problems and then adjust policy and law to solve them. Unless it becomes law or policy, can good intent benefit all of us?
McCain's office needed to become involved in these cases because, well, government is a bit screwy sometimes. But why not fix those things that were so quickly solved by his office?
Joe's issues might be important to larger governmental problem solving or they might not.
I give it a -shrug-.