It's possible that the original function of the brothers (and unknown to them) was to be the first witnesses of a beat-up Jussie.
He himself provides the rope, bleach and scratches. He just needs a witness to see him in that condition on the street. A witness(s) who is a friend.
So he calls the brothers to meet him at that location for a reason completely unrelated to the hoax. His main purpose is to appear busted up when the brothers arrive at the designated location for whatever reason that he had asked them to come.
It's just another idea I had.