“Are they actually bigots?” Yiannopoulos asked rhetorically. “No more than death metal devotees in the 1980s were actually satanists. For them, it’s simply a means to fluster their grandparents.”
What Yiannopoulos left out, according to Marwick, is that these spaces increasingly became attractive to sincere white supremacists. They offered them venues for recruitment, and new methods for popularising their ideas.
In other words, troll culture became a way for fascism to hide in plain sight.
Marwick points to another guide to the “alt-right”, published last on Andrew Anglin’s prominent Nazi site, the Daily Stormer, which credited “troll culture” with bringing about “non-ironic Nazism masquerading as ironic Nazism”: