You folks don't know the half of it. Not your fault, there was a huge debacle concerning the relative merits (or not) of expensive speaker cable that Randi got involved in about 6 years ago. For most here, that is probably exceeding the time that they have been participating members in these forums.
Anyway, what eventually happened is that Randi (and rightly so) was willing to put the MDC money up against one of these audiophiles named Michael Fremer. He claimed he could tell the difference between Monster cables, and this offering from Pear Cable (costing in excess of $7000). You need a forklift to carry these babies around, and also a forklift-worthy amount of money to pay for them.
In the end, Fremer did a blind test at home with some of his friends over a weekend, and wisely decided not to go through with the formal MDC (and Pear backed down as well. Some woo-meisters obviously know that money rolling through the door from gullible rubes is better than being found out for what you really are. Same as psychics, but I digress...). Anyway, best summary I could find of the whole sorry story without searching through the forums for the 6-year old posts is here:
http://www.audioholics.com/news/industry-news/pear-cables-worst-tech
Myself... an EE by education, and I always swear by 16-gauge lamp cord