This has me a bit confused because I thought the Advertising Standards Authority had already decided that certain treatment claims were unsupported (e.g., whiplash, colic and asthma). Thus, the chiros were knowingly providing ineffective procedures.{snip} The following is the exact quote of the passage from Simon Singh's comment piece in the Guardian newspaper on which the BCA based their decision to sue:{snip} Bogus treatments equate to quack remedies; that is to say they are dishonestly presented to a trusting and, in some respects perhaps, vulnerable public as having proven efficacy in the treatment of certain conditions or illnesses, when it is known that there is nothing to support such claims.
Mr. Justice Eady’s ruling, May 7, 2009