Well, to some extent, the industry has seen and filled that need. It's just that when an overwhelmingly male-dominated industry does that, things get a bit cartoony. Studio execs seem to think women want Cooking Mama, virtual puppies, and pastel-coloured match-three. Because, you know, of their "nurturing instincts" and "ability to multi-task" and "lack of strategic thinking".
(In reality, I should hasten to add, plenty of women enjoy AAA action games and deep strategy games.)
I rather enjoyed
Cooking Mama myself; but I like to cool, and I like silly little casual games like that. Not that I'm any good at it.
I'm a big hairy man, and while I'm not particularly gender-conflicted IRL, I often choose to play women characters when given the choice. Mostly it's because women are *********** badass
(especially when voiced by Jennifer Hale).
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I have very often played female characters of the course of my gaming career. Early on, it was because there was a significant difference between female and male characters in the sorts of games that I liked. In action games, male characters were typically stronger and slower, emphasis on power and defense; while female characters were typically faster and more agile, emphasis on precision, and evasion. I've always preferred being a "light fighter" to a "tank", so female characters were more fun for me. In RPG/Adventure games, male characters tended to be more of the sword-wielding Fighter types; females were more often Magic-Users or Rangers, both of which I preferred to Fighters. Females did tend to get stuck in the Healer roll far more often than not; and costumes (when the graphics got good enough for them to matter) did tend to be quite a bit on the fanservice side.
Even today, a lot of games, particularly the Free-to-Play MMORGPs make similar distinctions between male and female characters; though some do have a better balance. One of my personal favorites has a pretty even mix, two Fighters, a female Tank and a male Grappler; two Fragile Speedster DPSers, a male emphasizing maximum damange with almost no defense, and a female trading some damage for a counter-attack-based defense improvement; and ranged damage provided by a female Squishy Wizard whose roll is moderate-range and AoE damage (and healing), and a Ranger who provides long-range precision damage.
This mix is a bit better than most I've seen, but far from unique. And while the costumes for women tend quite a bit more toward fanservice over function than I'd like, the men also have the chance to show off a bit as well. I'm still stuck as a particular gender, depending on the roll I play; but there's a pretty good balance between them.
But most bigger MMOs these days don't really differentiate between genders that much, and even fanservice tends to be doled out a bit more evenly. And that's the problem with looking for sexism in modern gaming. It's slowly but steadily disappearing; and requires a lot more cherry picking, and even excluding entire genres, to support the extremist SJW viewpoint.