...The study found that patients using the real salbutamol inhaler reported a 50% improvement from baseline, and patients receiving no treatment arm reported just a 21% improvement. Astonishingly, patients using the fake inhaler reported a massive 45% improvement from baseline, almost as large as salbutamol.
A startling result, I’m sure you’d agree. A fake inhaler, with no medicine in it, improved asthma symptoms almost as much as salbutamol. In fact, there was no statistically significant difference between salbutamol, the fake inhaler, and the sham acupuncture. A powerful placebo indeed, and let’s be honest, this is bad news for salbutamol, which according to these data is no better than placebo.
But that’s just the data gathered when the patients were asked how they thought they were doing. The study did not rely solely on that measure but also recorded an objective measure of lung function: Forced Expiratory Volume (FEV) or, how hard you can blow into a tube.
The FEV data tell quite a different story from the patient self-reports. Again, patients using salbutamol had an objectively measurable 20% improvement in lung function, as measured by FEV. Patients getting no treatment had much smaller 7.1% improvement. However, using this objective measure, the placebo inhaler showed only a 7.5% improvement and the sham acupuncture only a 7.3% improvement, neither of which is statistically different to no treatment...
...They aren’t lying, certainly not maliciously. They genuinely believe that they are or will be doing better, even though we know from their lung function tests that they haven’t improved any more than if we had done nothing. There is no magic here, no demonstration of the amazing power of the mind over the body. Just psychology and statistics.
To the extent that we observe real objective clinical effects, they don’t look to be related to the placebo. To the extent we receive subjective clinical reports of placebo effects, they look very much like biased reporting.