Sorry for my delayed response. We were away a bit for the New year and then yesterday I was just swamped work-wise.
I'd like to thank everyone for this discussion. I think it was overall beneficial to this online community and for the JREF.
Our new fundraising efforts may take some getting used to for some folks; when we began to implement the new strategies in early 2010, it was slow-going at first, due to various technological, database and staffing issues. In fact, in 2010, we had about a five percent drop in overall number of donations over 2009. But I'm happy to say that in 2011, we have now had a 78% increase in number of individual donations over 2010, which I consider a success, especially considering the down economy (we had a pretty good uptick in the final days of 2011, which is the goal, and why nonprofits do end-year campaigns in the first place). Over its history, JREF has largely relied on a small number of large donors, but this is not ideal for a healthy nonprofit. This is why we have worked this year to implement a strategy to increase the number of individuals who support our work. Our sending that PM is an example of this effort. And we are sincerely grateful for those on the forum who chipped in.
Quickly, to Bart: Just give it a rest. First, no one is in "damage control," and I haven't spoken with anyone on the forum about you (persecution complex much?). But two forum members have taken it upon themselves to forward me messages that you sent them encouraging them not to donate to the JREF, and making some impressively false and over-the-top claims about Randi, me, other JREF staffers and our board of directors. (I haven't had a chance to respond to those messages yet.) I again repeat my request that as a former employee, one who appears disgruntled, you just try to move on. You have contributed a lot to skepticism over the years and I hope you continue to do so, even while refraining from diminishing the sincere and hard work of others.
To Allison: I agree with some of what you said: I certainly meant to imply nothing about former employees, but only to talk positively about our team of nonprofit professionals working at the JREF now. Yes, I think it was probably part of former job descriptions to spend considerable time on forum matters. But I do not consider that a wise allocation of staff time in a small nonprofit like JREF, and people of good will can disagree on this point (as some in this thread apparently do).
And allow me to disagree with you on other points: first, the forum certainly does matter to JREF, for the reasons I stated many times in many discussions. It is at once a sort of online repository of important skeptic know-how, and a way for JREF to help support and foster the online skeptics community. It is not perfect, and its culture and spirit is often criticized from within and without. But as a whole, I think it is a positive for the JREF and for skepticism. Second, while I agree that detailing specific giving opportunities is often a good thing to do (like "your $100.00 donation will feed four families on Christmas," etc.) some donor appeals to people assumed already to be familiar with a nonprofit's work may include a simple appeal lacking great detail, by design. More detailed donor appeals are used in other circumstances, and we aim to use just such development resources throughout 2012. As I state above, we are in many ways happy with the results of our fundraising appeals in 2011, even though we know there is always more work to do, especially when looking at the resources and budgets of our cultural competitors who peddle so much harmful nonsense at great profit.
Thanks again to everyone for the discussion. And thanks again to those who chipped in to help with our ongoing efforts to battle unreason and harmful pseudoscience in society.