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[Continuation] Musk buys Twitter II

Andy_Ross said:
Linda Yaccarino tweeted



She's changed her profile header to the new X logo

https://twitter.com/lindayacc/status/1683213997183574017?t=oWC6gZ4qUb0eu7bzGJGFLA&s=19

There's a whole thread of similarly gibberish posts
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Quite wild that Elon Musk is trying to do, for real, what conspiracy theorists consider the New World Order to be doing. A global app in which all payments and information is stored, as well as the self-driving electric cars and… oh yes, a chip in your brain.
 
No surprise, the logo is an overly serious, masculine edifice. A logo for an aftershave called ‘No’. It looks like a band-aid placed the wrong way over a cut. It says denial, rejection, error, stop, close, cancel. If this succeeds, everyone employed in the field of corporate branding should wonder if their job has any purpose at all.
 
Upchurch said:
I mean, the only way “X” works is if you pair it with something. X-Men, X-treme, X-Sports, even Space X.

By itself, you’re either assuming it’s porn or 4 decades of convention kicks in and you will have people assuming that clicking on will make it go away.

But even if people get over that, you are still in the awkward position where some of the X’s on the screen takes you to the home page and some of the X’s close windows. From a branding perspective, it’s just a mess.
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Aha, now I see why he's doing it.

Anyway, Twitter has not yet been rebranded.
 
This reminds me of when Royal Mail rebranded as Consignia, that went so well
 
People will be X'ing instead of tweeting. Instead of reading tweets people will be reading X's.

That just sounds ugly. The brand and image of twitter has been one of the few things except inertia keeping the service popular and this is only going to accelerate its demise.
 
jeremyp said:
Rebranding has happened. The bird is dead.

Edit: Not quite x.com redirects to twitter.com.
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Rebranding is easy, actually making technical changes to the site is hard. This lag heavily suggests to me that Musk is just flying by the seat of his pants rather than making changes in a planned, controlled way. Must be rough being a technical worker at twitter, every day is a new challenge of trying to keep up with Musk's half-baked, product-breaking ideas.
 
TurkeysGhost said:
Rebranding is easy, actually making technical changes to the site is hard. This lag heavily suggests to me that Musk is just flying by the seat of his pants rather than making changes in a planned, controlled way. Must be rough being a technical worker at twitter, every day is a new challenge of trying to keep up with Musk's half-baked, product-breaking ideas.
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I think that's obvious. Usually when well known brands decide to rebrand, they have a long period of consultancy and planning and a heavy PR and marketing campaign to make sure everybody knows about it. They do not just issue a Tweet the day before saying "if we've got a good enough logo by tomorrow, we'll rebrand".
 
jeremyp said:
I think that's obvious. Usually when well known brands decide to rebrand, they have a long period of consultancy and planning and a heavy PR and marketing campaign to make sure everybody knows about it. They do not just issue a Tweet the day before saying "if we've got a good enough logo by tomorrow, we'll rebrand".
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well yeah, and the technical issues with such a thing, like moving domains, are staged to roll out at the same time as the announcement.
 
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
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The Germans have a term for something like this (of course they have).

They call it " eine eierlegende Wollmilchsau", which translates roughly to "egg-laying, milk-providing wolly pig", i.e. something that you want to do everything and which therefore won't be able to do anything well.
 


Brand X, famously the name given to the randomly poisoned grocery store items in the Burton Batman movie.
 
The Great Zaganza said:
The Germans have a term for something like this (of course they have).

They call it " eine eierlegende Wollmilchsau", which translates roughly to "egg-laying, milk-providing wolly pig", i.e. something that you want to do everything and which therefore won't be able to do anything well.
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And in English we have the word "camel". ;)
 
jeremyp said:
I think that's obvious. Usually when well known brands decide to rebrand, they have a long period of consultancy and planning and a heavy PR and marketing campaign to make sure everybody knows about it. They do not just issue a Tweet the day before saying "if we've got a good enough logo by tomorrow, we'll rebrand".
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Where did the new logo come from? Was it from an external contributor - if so I hope they've cleared the rights.
 
TurkeysGhost said:
Wonder what her deal is. Musk is still very much the extremely public leader of the company, meanwhile Yaccarino has next to zero public presence despite being the nominal CEO of the company.
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Sales.

She can speak to all the heads of all the advertising agencies etc. How long they will keep answering her calls is another question.
 
Darat said:
Where did the new logo come from? Was it from an external contributor - if so I hope they've cleared the rights.
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It's Unicode Character ��

https://www.compart.com/en/unicode/U+1D54F


No idea about the rights of using this, but it's almost certainly not able to be trademarked.

Real brain genius stuff to make a recognizable brand into something so generic it will probably make search engine optimization impossible, all while using a symbol that can't be registered as a trademark.
 
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TurkeysGhost said:
Rebranding is easy, actually making technical changes to the site is hard. This lag heavily suggests to me that Musk is just flying by the seat of his pants rather than making changes in a planned, controlled way. Must be rough being a technical worker at twitter, every day is a new challenge of trying to keep up with Musk's half-baked, product-breaking ideas.
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You just can't think at the level Musk does.
 
They should have called it "Decussate". In a strange coincidence, the Skeptic's Guide to the Universe podcast had that as their Word of the Week, and it was recorded days before the announcement. It means "something in the shape of an 'X'".

Jack by the hedge said:
I wonder if a "super app" is like a wunderwaffe.
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Well, with a little shifting the new design could resemble a swastika.
 
Darat said:
Not quite: New logo

[qimg]http://www.internationalskeptics.com/forums/imagehosting/164be743e2821e.png[/qimg]

Unicode


[qimg]http://www.internationalskeptics.com/forums/imagehosting/164be74d3d9804.png[/qimg]
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I see.

Looks like it was ripped off from here, Monotype's Special Alphabets 4

The X character looks like an exact match:

https://catalog.monotype.com/font/monotype/special-alphabets/4

A Twitter account that focuses of fonts is discussing it, can't view the entire thread without logging in because Musk removed that functionality.

https://twitter.com/fontendou/status/1683407528405901312

Edit: Elon posted the single monotype character 11hrs ago, so it's pretty obvious that he is at least aware that it's an existing font.
 
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TurkeysGhost said:
Musks fortune is in no small part due the the fact that he got fired from Paypal before his terrible ideas could run that company into the ground, but now he's on a position where it's much harder for anyone to stop him from commiting business suicide.
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He got fired from paypal almost immediately after it merged with his old company.
 
TurkeysGhost said:
I see.

Looks like it was ripped off from here, Monotype's Special Alphabets 4

The X character looks like an exact match:

https://catalog.monotype.com/font/monotype/special-alphabets/4

A Twitter account that focuses of fonts is discussing it, can't view the entire thread without logging in because Musk removed that functionality.

https://twitter.com/fontendou/status/1683407528405901312

Edit: Elon posted the single monotype character 11hrs ago, so it's pretty obvious that he is at least aware that it's an existing font.
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So give it until Friday and he'll be suing the type foundry for breach of his copyright and trademark!
 
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