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Go woke, go broke

What is woke is how they plan to rebrand the company. Watch the video clip I posted.
What's "woke" about rebranding a car company? All the major makers do it regularly.
The Jag design did what it was supposed to do: got you looking at and talking about Jaguar. The production model won't be much like the concept model.
And again...
 
If that is a serious question, it is a dumb one. Obviously, there is nothing inherently woke about rebranding a company.
OK, then what was "woke" about Jaguar's rebrand attempt? That the concept car was Pink Panther pink? You thought the car features was a load of pretentious tosh? The dancers in the advert were mixed race? The weird costumes? Define "woke" here.
 
OK, then what was "woke" about Jaguar's rebrand attempt? That the concept car was Pink Panther pink? You thought the car features was a load of pretentious tosh? The dancers in the advert were mixed race? The weird costumes? Define "woke" here.
There is also the London Blue colour, so we can have the masculine pink of the British Empire for the blokes or the blue for the ladies.
 
If that is a serious question, it is a dumb one. Obviously, there is nothing inherently woke about rebranding a company.
And yet you stated that:
What is woke is how they plan to rebrand the company. Watch the video clip I posted.
So, what exactly is your problem? Other than seeing "wokeness" everywhere......
 
The very best you can say about the Cybertruck is it falls between multiple stools: It's not chunky enough to challenge the looks of the monsters like RAM, it's not off-roady enough to cut it off-road, and it's not cool enough to make other truck-owners jealous. That's the best you can say. Reality is it's a disaster as a realised concept, from the moment Elon threw a rock at it and broke the window. He should have stopped development right there.

I will give props to Tesla for their car ideas and designs they have produced, and becoming the world leader in EV's currently. And props to Elon for driving that. But the Cybertruck is truly Tesla's Edsel.

I'm not going to engage you about "liberals" because you generalised in error. I could pick you over point by point, but that is wasted effort on my part. Here's a question for you: See if you can think of one reason why I am not a "liberal", so your rant does not apply.
The thing is, Musk has had very little to do with what mqde Tesla a successful EV company. The models that are currently selling were developed before he took control in the hostile takeover. All he's done since then is hype up vapourware or, with the Cybertruck, demonstrated why his ideas should remain vapourware.

Oh yeah, and defrauded the company out of $1bn plus with Solar City.
 
Perfume ads look weird at first glance, because they're trying to sell a fragrance without access to the one sense that the product affects. So you have to try to convey a sense of how the product is supposed to make you feel.

So to me it's a red flag when a non-perfume company resorts to a perfume commercial to advertise their product. Jaguar makes automobiles. Why aren't they showing us the car? Why aren't they letting us hear the car?
 

Perfume ads look weird at first glance, because they're trying to sell a fragrance without access to the one sense that the product affects. So you have to try to convey a sense of how the product is supposed to make you feel.

So to me it's a red flag when a non-perfume company resorts to a perfume commercial to advertise their product. Jaguar makes automobiles. Why aren't they showing us the car? Why aren't they letting us hear the car?
So it's the advert, not the actual car, that is "woke"? Is that what we have narrowed the problem to?
 
Is it because they are using pink in the advert? The advert by the way was not meant to be for a car as such, it was to get attention for the launch of the concept car at the heart of their attempt to save the brand and reverse the disastrous - by sales - last almost a decade.

The adverts were very successful.
 
So it's the advert, not the actual car, that is "woke"? Is that what we have narrowed the problem to?
I think the car is rather nice, as concept cars go.

I can't wait to see what kind of car goes with that bizarre ad. Just like I can't wait to see what kind of fragrance goes with Spike Jonez's perfume ad for Kenzo World. An ad, by the way, that I think is "woke" in all the best ways, and probably made Kenzo (and Sephora Brazil) a ton of money.

I think the Jaguar ad is "woke" in the worst ways. It tries to evoke a feeling about a product that should be evoking that feeling for itself. And it's trying to evoke a "woke" feeling, pandering to an audience that isn't actually interested in the product, and probably won't buy the product. So I suspect Jaguar is creatively bankrupt, is going to see its sales crater, and won't be rescued by hollow LGBTQIA+ virtue signaling. Not going broke because they're going woke, but going woke because they're already going broke and this is all they have left.

Which is sad, because Jaguar is a storied brand that used to have cachet. They could be as woke as they wanted and I wouldn't mind, as long as they made a good car that people were buying. C.f., that Kenzo World ad.
 
Is it because they are using pink in the advert? The advert by the way was not meant to be for a car as such, it was to get attention for the launch of the concept car at the heart of their attempt to save the brand and reverse the disastrous - by sales - last almost a decade.

The adverts were very successful.
I agree about the purpose of the ad. I don't agree that the ad was successful just because it "generated buzz" or whatever. Jaguar is not a YouTube content creator. It's an automobile manufacturer. Just getting more eyeballs on the product doesn't pay off the same way, when the eyeballs themselves aren't the real product being bought and sold. Disney makes money if you keep your Disney+ subscription to hate-watch The Acolyte. Jaguar doesn't make money if their spectacle just makes millions of previously disinterested people think that Jaguar has truly beclowned itself.

Jaguar needs that attention to translate to sales. It remains to be seen if that is what happens.
 
Is it because they are using pink in the advert? The advert by the way was not meant to be for a car as such, it was to get attention for the launch of the concept car at the heart of their attempt to save the brand and reverse the disastrous - by sales - last almost a decade.

The adverts were very successful.
Eye-catching, certainly. Got people looking and talking.

Personal opinion: laughably dreadful 1980's camp, lacking only a Beegees soundtrack and a disco ball.
 
I think the car is rather nice, as concept cars go.

I can't wait to see what kind of car goes with that bizarre ad. Just like I can't wait to see what kind of fragrance goes with Spike Jonez's perfume ad for Kenzo World. An ad, by the way, that I think is "woke" in all the best ways, and probably made Kenzo (and Sephora Brazil) a ton of money.

I think the Jaguar ad is "woke" in the worst ways. It tries to evoke a feeling about a product that should be evoking that feeling for itself. And it's trying to evoke a "woke" feeling, pandering to an audience that isn't actually interested in the product, and probably won't buy the product. So I suspect Jaguar is creatively bankrupt, is going to see its sales crater, and won't be rescued by hollow LGBTQIA+ virtue signaling. Not going broke because they're going woke, but going woke because they're already going broke and this is all they have left.

Which is sad, because Jaguar is a storied brand that used to have cachet. They could be as woke as they wanted and I wouldn't mind, as long as they made a good car that people were buying. C.f., that Kenzo World ad.
Again, you use the word "woke" as if people already know and agree with your definition. Spell it out: what does "woke" mean?
 
Did it inspire you to go look at the concept car? Did you like what you see? Are you now considering a new Jaguar as your next automobile purchase?
For me, the advert was seen long after the car was reviewed.

The concept car was both thought-provoking and a lot of impractical tosh combined, a clash of ideas. But then most concept cars are. The pink was irrelevant.

I thought the advert was a massive negative for the brand because it was completely inappropriate. For a perfume or a fashion brand, maybe. For a luxury car brand, yikes.
 
What did you think of the Kenzo World perfume?
I ordered it today. Sadly it's been discontinued, so I had to pay a premium to get some from a reseller with some stock left. I'm late to the party: I found the ad after watching The Substance and wondering what else Margaret Qualley has been up to. Turns out she did this perfume commercial back in 2016.
 
I ordered it today. Sadly it's been discontinued, so I had to pay a premium to get some from a reseller with some stock left. I'm late to the party: I found the ad after watching The Substance and wondering what else Margaret Qualley has been up to. Turns out she did this perfume commercial back in 2016.
Well that doesn't sound like a good advert at all.
 
Well that doesn't sound like a good advert at all.
I don't know enough about the high-end perfume market to know. I'm pretty sure there are some business strategies that revolve around selling a lot of popular product in a short period, and then discontinuing it despite the robust sales. Maybe perfume is like that. They're owned by LVMH, whose stock has been rising pretty steadily since ~2017.

Luxury brands (such as Luis Vuitton, Moet, and Hennesy) seem to have weird business models that make money from scarcity somehow.
 
I don't know enough about the high-end perfume market to know. I'm pretty sure there are some business strategies that revolve around selling a lot of popular product in a short period, and then discontinuing it despite the robust sales. Maybe perfume is like that. They're owned by LVMH, whose stock has been rising pretty steadily since ~2017.

Luxury brands (such as Luis Vuitton, Moet, and Hennesy) seem to have weird business models that make money from scarcity somehow.
OK, so you don't understand the market it's for, and have no data to say it was successful in that market. Why include it as an example of a good woke advert then?
 
Other's have mentioned it before, but one could be forgiven for thinking that 'woke' means: "anything I don't like" from the 'old man shouting at clouds department'.
 
OK, so you don't understand the market it's for, and have no data to say it was successful in that market. Why include it as an example of a good woke advert then?
Because I think it did a good job of conveying the idea of the product. But maybe "woke" is the wrong word. Maybe I should have used "feminist" instead.

---

I've been giving this whole idea of "go woke, go broke" more thought over the past couple years.

One of the things I think is going on is this:

Good writers are uncommon and expensive. But a good writer can write good "woke" content just fine, if they're given freedom to do what they do best: good writing. See, for example, Arcane.
 
Because I think it did a good job of conveying the idea of the product. But maybe "woke" is the wrong word. Maybe I should have used "feminist" instead.

---

I've been giving this whole idea of "go woke, go broke" more thought over the past couple years.

One of the things I think is going on is this:

Good writers are uncommon and expensive. But a good writer can write good "woke" content just fine, if they're given freedom to do what they do best: good writing. See, for example, Arcane.
AGAIN...what do you mean by "woke"? So far, it seemed it was "stuff brown people like". But here you are using it like it means "post-modernist advertising"...I think. I'm getting the impression you don't really have a clear definition yourself.
 
Other's have mentioned it before, but one could be forgiven for thinking that 'woke' means: "anything I don't like" from the 'old man shouting at clouds department'.
For the people who use the word unironically, what they don't like is acknowledging the existence of non-white and LGBTQIA+ people, and any mention of critical race theory or DEI.
 
Is it because they are using pink in the advert? The advert by the way was not meant to be for a car as such, it was to get attention for the launch of the concept car at the heart of their attempt to save the brand and reverse the disastrous - by sales - last almost a decade.

The adverts were very successful.
And remember, their disasterous period came about from a startegy of pandering to the anti-woke brigade.
 
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