Nope - that's the shape, colour and font that is the registered trademark. In a document you would simply use LEGO - and they are not LEGO bricks nor blocks, and the plural is LEGO.
LEGO in the USA was notorious for not following the style guide.
Anticipatory Compliance
- Thread starter d4m10n
- Start date
LEGO in the USA was notorious for not following the style guide.
arthwollipot
Observer of Phenomena, Pronouns: he/him
That's not what the brand guidelines I last read said, but I'm seeing that they may have had an update recently.
I used to have to enforce them.
theprestige
Penultimate Amazing
What brand guidelines did you read? Is there a link?
EHocking
Philosopher
And not a noun, therefore not to be pluralised.
“Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks")”
Makes sense since, “The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”.”
LEGOs bricks sounds weird, but then again, so does Legos. And shouldn’t the plural be Legos? Like potatoes? Perhaps Legos was coined by a prior US VP.
TragicMonkey
Poisoned Waffles
LEGO is an anagram of OGLE. Coincidence?!?! SHOCKING STUFF
arthwollipot
Observer of Phenomena, Pronouns: he/him
I used to have one, but I couldn't find it now.
I did find this, which is related.
The Great Zaganza
Maledictorian
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I did with my pocket money when I was a kid - got really upset one time when it took me too long to save up for a set so it was out of stock by the time I had enough.
As I said that's the use of the trademark not the word LEGO.
NYU cancels a lecture on humanitatrian crises on the basis that it may be perceived as anti-US government policy. (Anti-US government policy speech is a detainable and deportable action).
en.wikipedia.org
PS I apologise for causing so much strife by mentioning legos
“I Was Stunned”: Dr. Joanne Liu on NYU Canceling Her Talk Amid Trump Attacks on Education
The former international head of Doctors Without Borders is speaking out after New York University canceled her presentation, saying some of her slides could be viewed as “anti-governmental” and “antisemitic” because they mentioned the Trump administration’s cuts to foreign aid and deaths of...
www.democracynow.org
Joanne Liu - Wikipedia
PS I apologise for causing so much strife by mentioning legos
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Free speech!
EHocking
Philosopher
FTFY
Jack by the hedge
Safely Ignored
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As Voltaire so nobly put it, "I may not like your having a right to say things, but I will defend to the death my hurt feelings by harassing you in every available way. Including deportation if by any chance you're not a full citizen, and definitely defunding anything you work on and closing it down if I can."
He was always good at the pithy summaries. I assume you were using the new Trump™ approved translation of his works?
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Safe-Keeper
My avatar is not a Drumpf hat
Yes, and prepare for the criteria to get steadily narrowed down.
'In compliance with the new directives from the Führerbros, John, Frank, and Greg are to be laid off, effective immediately. We pride ourselves in running our company according to Christian values have no room for DEI hires who have been known to fornicate, 'forget' to wear mandatory golden Drumpf pins, and regularly miss sermons at the local church.'
Susheel
Illuminator
Looks like the Trumpian socio-politic is using the Modi playbookNYU cancels a lecture on humanitatrian crises on the basis that it may be perceived as anti-US government policy. (Anti-US government policy speech is a detainable and deportable action).
“I Was Stunned”: Dr. Joanne Liu on NYU Canceling Her Talk Amid Trump Attacks on Education
The former international head of Doctors Without Borders is speaking out after New York University canceled her presentation, saying some of her slides could be viewed as “anti-governmental” and “antisemitic” because they mentioned the Trump administration’s cuts to foreign aid and deaths of...www.democracynow.orgJoanne Liu - Wikipedia
PS I apologise for causing so much strife by mentioning legos
Jack by the hedge
Safely Ignored
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It would be highly risky to do otherwise.
Susheel
Illuminator
I heard Trump likes butt-stuff...
EHocking
Philosopher
That’s why he dreams of other countries’ kissing it.
d4m10n
Penultimate Amazing
In case anyone is wondering what the opposite of anticipatory compliance looks like:
P.J. Denyer
Penultimate Amazing
If they're picking fruit or stacking shelves, no. If they're a corporate lawyer who graduated Princeton top of their class with a ten year 100% record of success in your sector then yes, I mean why else would you have hired them?
P.J. Denyer
Penultimate Amazing
If you keep this up you'll be forced to handbag fight it out mano-a-mano, barefoot on an arena litter scattered with hundreds of 3x2 blocks.
Or this: Apparently, the U.S embassy in Denmark made a DEI demand of the municipality of Copenhagen, but Copenhagen didn't comply.
From reddit, May 19, 2025:
A reply to the reddit opening post is a translation of the Danish article.
A Swede (I assume) posts:
And a third poster:
It seems to be happening everywhere:I think it's time to paint the zebra crossings around the embassy in rainbow colours.
Also here:
Unbelievable demands by the US embassy in Copenhagen (YouTube short)
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