... considering how KS works, icerat's description is pretty well... wrong. It's not begging when you're looking for investment.
Let's cast a
skeptical eye over this, shall we?
Investments are needed to pay for product development and manufacturer. What does he need the investment for?
The book is a collection of his podcasts, all of which are already transcribed.
He uses the free self-publisher
Create Space, part of Amazon, for his books. There is no upfront cost and they print each order on demand.
So his "investment" is needed to pay himself or someone to upload the text to Create Space and do some minor editing, create a cover.
In other words, he doesn't need any investment.
He can do this himself at no cost but time.
So what do his "investors" get as ROI?
1. For "investing" $10 to $25 you get 2 "ebooks" that are already written plus an ebook version of the new tome.
The kindle versions of the Skeptoid range sell for $5. So for your "investment" of between $10 and $25 you get 3 ebooks that sell for $15 and cost Dunning next to nothing to supply.
Dunning financial investment required $0.00
Dunning's Costs $0.00
Investors' Costs $10 to $25
Retail Price $15
2. For $25 up to $60 you get the ebooks plus a signed copy of the paperback.
I'm unable to find any copies of signed Dunning books for sale, it would appear his signature is thus worthless.
So for $25 to $60 "investment" you get 3 ebooks that sell for $15 plus the new paperback, which based on earlier books will likely retail for $15 to $20 maximum.
As the author
Dunning gets the paperbacks for less than $5.
Dunning financial investment required $0.00
Dunning's Costs $5.00
Investors' Costs $25 to $60
Retail Price ~$30
3. For $60 to $100, you get 3 ebooks valued at $15 plus 3 paperbacks.
Dunning financial investment required $0.00
Dunning's Costs $15.00
Investors' Costs $60 to $100
Retail Price ~$60
4. For $100 to $250 get 3 ebooks valued at $15 plus 5 paperbacks valued at approx $15 each.
Dunning financial investment required $0.00
Dunning's Costs $25.00
Investors' Costs $100 to $250
Retail Price ~$90
5. For over $250 you're paying for personal vanity.
Dunning financial investment required $0.00
Dunning's Costs $25.00
There is no investing going on. Dunning is simply taking pre-orders for his new book and selling his old books.
In most cases he is doing so for higher than the recommended retail price, and pretty much always for more than they are actually available for.
Now, I don't begrudge Dunning make a profit on his work. That's fine. But don't call this an "investment".
Well ... hey, maybe you think buying his signature is a worthwhile investment. Your choice.