Bwaaaaaaaaaaaaahahahaha! Building a brand?? Is there anyone on the Earth who doesn't know about Twinkies? Or doesn't want a nice cheap Twinkie?
I had no idea what a Twinkie is until I read this thread and then the Wikipedia article on twinkies.
After that I am pretty sure I don't want a Twinkie, cheap or not.
Apart from that you are missing Foolmewunz's point. If I understood him correctly he is saying that Twinkies and Wonderbread (note to self: Google that.) are somewhat recognized brands but not "in" enough to be competitive. Which is where brand development comes in.
Maybe you can get der Bammy to get the bankruptcy court to stiff all their creditors, give them a gubmint bailout, and force them to hand over the company to the baker's union - call it The People's Bakery and promise all those welfare moms and po' chillun free Twinkies for life!
Congratulations, that part of your post is both racist and classist hyperbole.