Uhm... there are a few problems here.
First off, if this part in the pipeline causes the thing that causes the thing that causes us to become conscious of the face, then it can legitimately be called one of the processes that generate consciousness. After all, part of consciousness is the content, and this would be generating the content.
That may be a philosophical "problem" but quite frankly, it has no bearing on the fact that this set of impulses, at the point it's at in the brain, at the moment when it's at that point, has no effect on the conscious experience of the person whose brain this is.
That's just the physical fact of the matter.
The second problem is that the entire recognition of the face, and even a high level response to the specific recognition--even to the point of being tailored to that specific face, can occur without ever being consciously aware of it. In other words, it does make sense to say that you saw a face without your becoming aware of it.
It absolutely makes sense to say that you saw a face, even if you're not aware of it.
In fact, the reason this particular set of circumstances is so interesting to study is that some folks who are blind can acurately report the moods of faces in photographs they "look" at.
It's only some blind people who do this. If your eyes are damaged, for instance, you can't do this. It's only people who've had damage in the areas of the brain that transmit impulses into areas that have a direct impact on the "shape" of conscious experience.
Impulses coming from the eyes, way upstream, if they're in a pattern that's like patterns that tend to be reflected off of faces, will come to an electro-physical neural juncture where by virtue of their shape they will fit into a corridor which other kinds of shapes don't fit into.
So to speak.
I like to imagine it like water lapping on hardpack sand, with the sand and the water mutually shaping each other in intricate interlocking channels, but hey, to each their own.
But anyway, due to the biological shaping of evolution, molding critters like water molds stone, the brain has quite literally become neurally shaped so that patterns like those reflecting off faces (whether they are or not) end up triggering cascades down neural pathways which other patterns don't set off.
And the laws of physics are the only rules in operation.
What they do in this case is to set off a cascade of neural activity directly to areas that set off cascades that result in emotional responses.
So a person with this kind of blindness can "look" at a photograph of a happy face, which s/he has no experience of seeing, then judge how s/he feels emotionally in response, and on that basis guess the emotion of the person in the photo.
They're not quite as good as sighted people at correctly judging the emotions of people from photographs, but almost, and significantly better than chance.
In this case, the evolutionary advantage is clear. It's best not to bother our conscious awareness modules about our response to another person's emotions... better to allow a few basic visual patterns to trigger an emotional/physical response, and then if something's wrong consciousness can override.
Easy to see how that would have evolved.
Now if we can get past the virtual world stuff, what's interesting is to consider whether our conscious modules are using the non-conscious ones as information processors.
I mean, what's the difference between me triggering a non-conscious symbolic response in your brain and me doing the same thing with my own brain?