John Albert
Illuminator
- Joined
- Apr 10, 2010
- Messages
- 3,425
No they didn't. Mac have always been and remain different from non Macs.
Apple is selling a Computer designed by Apple, with it's own OS pre-installed, it's the only computer manufacturer that does that.
Apple is not the only company that designs its own hardware. Where did you ever get that impression? Nearly all computer companies do that.
Apple designs its own OS, and sells machines that only run that OS. That's the difference.
It's a USP. It's what distinguishes them from other computer manufacturers.
I understand that, but my point is that the hardware itself is the same as other companies' hardware. If it weren't, then no other OS would work on Apple computers and Mac OSX would not work on any other computers.
It was even more relevant when Apple ran the series of Mac v PC ads, because Macs were even more differenter than non Macs.
No they weren't.
Those ads started running in 2006, just after Apple dumped their old PPC processor platform and switched to the Intel x86 arch.
If Apple had simply ran ads that said "Buy an Apple computer" they would still have had to point out to people that Windows applications wouldn't run on it and I'm quite sure that some people would still be knocking them for that strategy too.
I think you're misinformed about that. Apple devised that campaign because the entire tech community was already abuzz about the fact that Apple had dumped their old RISC processor architecture that they'd always asserted was so much better, and switched over to use the exact same Intel x86 platform that IBM had started for the PC. Some hardcore Mac enthusiasts I knew at the time were disgusted by that news, and saw it as Apple "going over to the Dark Side."
So Apple started that ad campaign to convince everyone that "Mac" was still different from "PC," even though they were now practically now the exact same machine. They characterized all non-Apple PCs (regardless of what manufacturer made them or OS they were running) as the same, boring thing with lots of problems that Macs just didn't have. Most of it was pandering, disingenuous claptrap, but people ate it up.
But I'm not saying I agree that making out like your competition are crap is a good strategy BTW.
Well, it worked, and it really misinformed a lot of people at the same time.
Apple would have been more ethical if they had simply concentrated in their strengths instead of adding fuel to the fire that had already been burning for years before they caught up and joined in (god, weren't the Apple marketing dept. slow to move on that one).
Being "overly ethical" has never been one of Apple's big faults.
OK, let's refine the analogy a bit.
No, let's just drop it altogether, because it's not a good analogy in this context. The necessity of imagining an entirely hypothetical, non-existent automotive industry to compare with the computer industry sort of ruins the entire point of an "analogy" in the first place.
Well I've been in the advertising and marketing industry a long time and I say never believe anything that an advert says, be it implicit or explicit. They are nothing more than appeals to self authority.
As we both know, an advert is simply an anecdote and we both know that anecdotes are not evidence, they are just claims that need evidence to support them.![]()
Yeah, I didn't mean to imply that you did. I'm sure you understand from all your experience that advertising can (and often does) present completely distorted and false representations of reality.
I mean, look at all those guys arguing so strongly against proven, empirical facts just because "the common vernacular" suggests something different.
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