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The salient point is that the propeller is driven faster than it would turn if it were freewheeling in the wind.
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It's actually the drag of a non-motored prop being used here.
Backwards, but the same thing.
A true freewheeling prop is de-coupled from the motor, and will spin at a speed commensurate with the pitch of the prop at the time, and speed of the plane.
The usual response to a failed motor without the ability to de-couple the prop is to feather prop so it can't rotate.
A windmilling/connected prop can damage the bearings it rides in, and break off the front of the motor; the prop frequently then flies into the fuselage of the plane, bad things tend to worsen their situations.
Few airplanes have the capability to de-couple the prop.. the larger turbo-prop motors will cause the propellor to disconnect from the gear box that drives it, when the motor fails, and the propellor can't be feathered.
The prop will then freewheel at some speed; on the P3 Orions this speed is quite high, and I've heard it said the decoupled prop sounds like a giant siren.
If the prop can't be feathered and couldn't be separated from the motor gear box, the drag it puts -into- the airframe can be more than the flight control system of the plane can correct, and the plane can yaw uncontrollably towards the windmilling but coupled prop.
The DDW carts merely use this windmilling force. The coupling from the wheels which drive the cart acts as the connection from the wheels (the motor) up to the speed the propellor begins to lose thrust due to the combination of the ground speed and the windspeed, achieving the windmilling rpm.
That speed will be a function of the propellor pitch.