I personally can live with the price, but I'm aware that for many people TAM is a luxury they cannot afford. So the question is if he JREF should make it a larger, more affordable event (at the risk of raising less funds), or if they should continue doing it the way they do and let events like Skeptics in the Pub do the low cost, grass roots events.
Just listening to the guys that actually work at the JREF, such as DJ and Bart, the JREF
wants to make TAM bigger. It's gone from under 100 people at the first TAM (IIRC) to over 1000 at TAM7, and has expanded to include two other countries. They are up against a situation of finding places that are large enough to accomodate the people, at this point. How awesome would it be to have thousands of people attend every year??
Not every hotel can handle over 1000 people, and the ones that can are usually the more expense hotels that regularly host conventions. If the net back to JREF is, say, $100 per person, if they lowered the price by $50, would that make it more affordable?
The JREF also has the cruises that are very much fund-raising events. The travel agent that coordinates them said the last cruise (AA4, to the Caribbean) said they picked the cheapest cruise line there was for that one, to drive the cost down.
But they are also starting
workshops in various locations. They are free for JREF members and $45 for non-members. These must have some cost to the JREF - renting a location, transportation and meals for a speaker, and so on. The "profit" goes towards that, and as the JREF grows and has a larger financial basis to work with, these will grow in number.
Note - I don't work for the JREF, I'm not a spokesman for them, and I'm not privy to inside information. I am a businesswoman so have some general knowledge of what these things take and how businesses work - even not-for-profit businesses. However, the JREF and TAM has made a large impact on my sons and me, and I'm a supporter, both financially and vocally. They have problems, and I express my concerns, but overall I feel very positive about where the organization is headed.