EMS is the communications arm of leftist public relations firm Fenton Communications. Based in Washington, in the same office suite as Fenton, EMS claims to be "providing journalists with the most current information on environmental issues." A more accurate assessment might be that it spoon-feeds the news media sensationalized stories, based on questionable science, and featuring activist "experts," all designed to promote and enrich David Fenton's paying clients, and build credibility for the nonprofit ones. It's a clever racket, and EMS & Fenton have been running it since 1994. [...]
It's called "black marketing," and Environmental Media Services has become the principal reason Fenton Communications is so good at it. EMS lends an air of legitimacy to what might otherwise be dismissed (and rightly so) as fear-mongering from the lunatic fringe. In addition to pre-packaged "story ideas" for the mass media, EMS provides commentaries, briefing papers, and even a stable of experts, all carefully calculated to win points for paying clients. These "experts," though, are also part of the ruse. Over 70% of them earn their paychecks from current or past Fenton clients, all of which have a financial stake in seeing to it that the scare tactics prevail. It's a clever deception perpetrated on journalists who generally don't consider do-gooder environmentalists to be capable of such blatant and duplicitous "spin."