... The polls reflected the early success of her strategy. In the three days after Palin joined Team McCain--Aug. 29-31--32 percent of voters told the pollsters at Diageo/Hotline that they had a favorable opinion of her; most (48 percent) didn't know enough to say. (The Diageo/Hotline poll is conducted by Financial Dynamics opinion research; it's the only daily tracking poll to regularly publish approval ratings.) By Sept. 4, however, 43 percent of Diageo/Hotline respondents approved of Palin with only 25 percent disapproving--an 18-point split. Apparently, voters were liking what they were hearing. Four days later, Palin's approval rating had climbed to 47 percent (+17), and by Sept. 13 it had hit 52 percent. The gap at that point between her favorable and unfavorable numbers--22 percent--was larger than either McCain's (+20) or Obama's (+13).
But then a funny thing happened: Palin seems to have lost some of her luster. Since Sept. 13, Palin's unfavorables have climbed from 30 percent to 36 percent. Meanwhile, her favorables have slipped from 52 percent to 48 percent. That's a three-day net swing of -10 points, and it leaves her in the Sept. 15 Diageo/Hotline tracking poll tied for the smallest favorability split (+12)** of any of the Final Four. Over the course of a single weekend, in other words, Palin went from being the most popular White House hopeful to the least. ...
