I don’t really know anything about sociology or marketing, but I think this is very interesting. I’ve read two recent articles about how the Anonymous movement against the Church of $cientology with a large number of people acting independently, completely without leaders, to accomplish a single goal is an unexplained social phenomena and a perfect example of viral marketing. I also had always held the assumption that any large group would eventually produce leaders, even if only unofficially, but Anonymous seems to go completely against that. One description I’ve heard is that it’s a real life Stand Alone Complex enabled by the development of more open internet based communication tools.
http://www.cydeweys.com/blog/2008/01/28/scientology-sac/
http://blog.searchenginewatch.com/blog/080217-154255
Anonymous is also pretty excited about these observations with a lot of ‘we are awesome’ type comments.
http://forums.enturbulation.org/viewtopic.php?f=1&t=3988
http://forums.enturbulation.org/viewtopic.php?f=12&t=3855
http://www.cydeweys.com/blog/2008/01/28/scientology-sac/
http://blog.searchenginewatch.com/blog/080217-154255
Anonymous is also pretty excited about these observations with a lot of ‘we are awesome’ type comments.
http://forums.enturbulation.org/viewtopic.php?f=1&t=3988
http://forums.enturbulation.org/viewtopic.php?f=12&t=3855