Segnosaur
Penultimate Amazing
Generics would be cheaper for the consumer, and in fact they have announced that one of the goals is the development of a "private brand label" to use in the stores (although they don't mention it being an exclusive thing).After a bit of a rethink, I've concluded the stores will take on the character of German capitalism in the form Aldi and Lidl. (I realize now the city has warehouses, so that's not a problem.) Unlike Sam's Club or Costco it'll likely contain no name brands, but instead generic items instead, considering slotting and other fees in grocery stores which require selling ten thousand cases per year just to break even.
One problem with that while it may be cheaper for the consumer in the long run, it probably creates more costs up-front, as you have to arrange with producers to come up with the products, which would require development time and money. (I know that many "generic" brands are made by the major food companies, but products might not necessarily be identical... in other words, they probably won't just take "Post raison brand" cereal and stick it in a "mamdani-mart Raison bran" box without some small modification to the recipe.)