The potential business impact of DEI backlash is significant. Research from the
HRC Foundation’s 2024 LGBTQ+ Climate Survey shows that when companies abandon DEI initiatives, they risk alienating their consumer base and their employees. Specifically, 76% of LGBTQ+ adults say they would have a less favorable opinion of companies that roll back DEI efforts, and 80% would boycott those companies. The loss of customer trust translates directly into lost revenue, as LGBTQ+ consumers wield $1.4 trillion in purchasing power.
“Rolling back inclusion practices doesn't just impact the bottom line — it’s a direct blow to the lives of millions of employees who depend on these policies and practices for their well-being and success,” said Bloem. “When employees feel excluded or marginalized, it undermines their ability to contribute fully to their jobs, stifling creativity, morale and productivity. It also jeopardizes their access to essential benefits, like health care and family formation and leave, which are crucial for them and their families.”
For LGBTQ+ workers, and particularly those who are people of color, the erosion of DEI initiatives can mean losing critical support systems that help them navigate the workplace and thrive. These policies aren’t just about diversity — they are about ensuring that every employee, regardless of their background or identity, feels valued and has equal access to opportunities and resources.