According to Solberg Thorsen, Norway’s electric car journey began in earnest in the 1990s, when the country started supporting Think, a homegrown compact electric vehicle designed primarily for urban driving that Ford Motor owned for a few years.
At the time, Think "managed to persuade the Norwegian government to give them subsidies and to make the electric car exempt from all the car taxes," he explained. "Electric cars drove for free on the toll roads, had free parking, and free access to the ferries".
Battery-electric vehicles were also exempted from value-added and import taxes, which are traditionally high on cars in Norway...
Initially, however, battery electric cars struggled to gain traction, "and it wasn't until the market introduction of Tesla Model S [in 2012-2013] that things really started to happen," said Solberg Thorsen, who has led the Norwegian Road Federation since 2006.
The Think City electric car had a relatively short range of 160 kilometres, and a top speed of around 100 km/h, while the Tesla S offered approximately 426 km on a single charge with a top speed of 209 km/h - along with more space and more luxurious features.
As the Tesla Model S gradually built its success, other car producers saw an opportunity and they too started to introduce battery electric cars.
"Then it all exploded," said Solberg Thorsen.