Go woke, go broke

[jt512]

I don't see a truck, I see a cybertruck.

It's supposed to be a sports car.

 

[Orphia Nay]

It's supposed to be a sports car.

What's "woke" about it?

 

[jt512]

What's "woke" about it?

What is woke is how they plan to rebrand the company. Watch the video clip I posted.

 

[Norman Alexander]

What is woke is how they plan to rebrand the company. Watch the video clip I posted.

What's "woke" about rebranding a car company? All the major makers do it regularly.

The Jag design did what it was supposed to do: got you looking at and talking about Jaguar. The production model won't be much like the concept model.

And again...

 

[jt512]

What's "woke" about rebranding a car company? All the major makers do it regularly.

If that is a serious question, it is a dumb one. Obviously, there is nothing inherently woke about rebranding a company.

 

[Darat]

What is woke is how they plan to rebrand the company. Watch the video clip I posted.

Watched it, what was woke?

 

[Norman Alexander]

If that is a serious question, it is a dumb one. Obviously, there is nothing inherently woke about rebranding a company.

OK, then what was "woke" about Jaguar's rebrand attempt? That the concept car was Pink Panther pink? You thought the car features was a load of pretentious tosh? The dancers in the advert were mixed race? The weird costumes? Define "woke" here.

 

[Darat]

OK, then what was "woke" about Jaguar's rebrand attempt? That the concept car was Pink Panther pink? You thought the car features was a load of pretentious tosh? The dancers in the advert were mixed race? The weird costumes? Define "woke" here.

There is also the London Blue colour, so we can have the masculine pink of the British Empire for the blokes or the blue for the ladies.

 

[Norman Alexander]

There is also the London Blue colour, so we can have the masculine pink of the British Empire for the blokes or the blue for the ladies.

And British Racing Green. Or maybe the darker Jaguar Green? Very demure.

 

[catsmate]

If that is a serious question, it is a dumb one. Obviously, there is nothing inherently woke about rebranding a company.

And yet you stated that:

What is woke is how they plan to rebrand the company. Watch the video clip I posted.

So, what exactly is your problem? Other than seeing "wokeness" everywhere......

 

[catsmate]

And British Racing Green. Or maybe the darker Jaguar Green? Very demure.

St Patrick's Blue perhaps?

 

[Gulliver Foyle]

The very best you can say about the Cybertruck is it falls between multiple stools: It's not chunky enough to challenge the looks of the monsters like RAM, it's not off-roady enough to cut it off-road, and it's not cool enough to make other truck-owners jealous. That's the best you can say. Reality is it's a disaster as a realised concept, from the moment Elon threw a rock at it and broke the window. He should have stopped development right there.

I will give props to Tesla for their car ideas and designs they have produced, and becoming the world leader in EV's currently. And props to Elon for driving that. But the Cybertruck is truly Tesla's Edsel.

I'm not going to engage you about "liberals" because you generalised in error. I could pick you over point by point, but that is wasted effort on my part. Here's a question for you: See if you can think of one reason why I am not a "liberal", so your rant does not apply.

The thing is, Musk has had very little to do with what mqde Tesla a successful EV company. The models that are currently selling were developed before he took control in the hostile takeover. All he's done since then is hype up vapourware or, with the Cybertruck, demonstrated why his ideas should remain vapourware.

Oh yeah, and defrauded the company out of $1bn plus with Solar City.

 

[jt512]

Watched it, what was woke?

Nothing at all.

 

[theprestige]

Perfume ads look weird at first glance, because they're trying to sell a fragrance without access to the one sense that the product affects. So you have to try to convey a sense of how the product is supposed to make you feel.

So to me it's a red flag when a non-perfume company resorts to a perfume commercial to advertise their product. Jaguar makes automobiles. Why aren't they showing us the car? Why aren't they letting us hear the car?

 

[Norman Alexander]

Nothing at all.

View attachment 58058

Perfume ads look weird at first glance, because they're trying to sell a fragrance without access to the one sense that the product affects. So you have to try to convey a sense of how the product is supposed to make you feel.

So to me it's a red flag when a non-perfume company resorts to a perfume commercial to advertise their product. Jaguar makes automobiles. Why aren't they showing us the car? Why aren't they letting us hear the car?

So it's the advert, not the actual car, that is "woke"? Is that what we have narrowed the problem to?

 

[catsmate]

So it's the advert, not the actual car, that is "woke"? Is that what we have narrowed the problem to?

I.e. too many brown people.

 

[Norman Alexander]

I.e. too many brown people.

More than zero.

 

[Darat]

Is it because they are using pink in the advert? The advert by the way was not meant to be for a car as such, it was to get attention for the launch of the concept car at the heart of their attempt to save the brand and reverse the disastrous - by sales - last almost a decade.

The adverts were very successful.

 

[theprestige]

So it's the advert, not the actual car, that is "woke"? Is that what we have narrowed the problem to?

I think the car is rather nice, as concept cars go.

I can't wait to see what kind of car goes with that bizarre ad. Just like I can't wait to see what kind of fragrance goes with Spike Jonez's perfume ad for Kenzo World. An ad, by the way, that I think is "woke" in all the best ways, and probably made Kenzo (and Sephora Brazil) a ton of money.

I think the Jaguar ad is "woke" in the worst ways. It tries to evoke a feeling about a product that should be evoking that feeling for itself. And it's trying to evoke a "woke" feeling, pandering to an audience that isn't actually interested in the product, and probably won't buy the product. So I suspect Jaguar is creatively bankrupt, is going to see its sales crater, and won't be rescued by hollow LGBTQIA+ virtue signaling. Not going broke because they're going woke, but going woke because they're already going broke and this is all they have left.

Which is sad, because Jaguar is a storied brand that used to have cachet. They could be as woke as they wanted and I wouldn't mind, as long as they made a good car that people were buying. C.f., that Kenzo World ad.

 

[theprestige]

Is it because they are using pink in the advert? The advert by the way was not meant to be for a car as such, it was to get attention for the launch of the concept car at the heart of their attempt to save the brand and reverse the disastrous - by sales - last almost a decade.

The adverts were very successful.

I agree about the purpose of the ad. I don't agree that the ad was successful just because it "generated buzz" or whatever. Jaguar is not a YouTube content creator. It's an automobile manufacturer. Just getting more eyeballs on the product doesn't pay off the same way, when the eyeballs themselves aren't the real product being bought and sold. Disney makes money if you keep your Disney+ subscription to hate-watch The Acolyte. Jaguar doesn't make money if their spectacle just makes millions of previously disinterested people think that Jaguar has truly beclowned itself.

Jaguar needs that attention to translate to sales. It remains to be seen if that is what happens.