Here's a fable.
In a country farm is a pen for turkeys. None of the turkeys become curious after seeing some bigger turkeys vanish just before Christmas, because rearing turkeys takes less than a year.
Shortly before Christmas, a lorry is seen reversing towards the pen. The turkeys are concerned about what this might mean.
Curious Turkey reports that some of the turkeys posting in the comments section of the Daily Mail website have been speculating that the lorry may be powered by battery chickens who will invade their pen. When the lorry is inspected by a turkey who, being outside the pen, is able to get close to it, he reports that it appears to be a diesel-powered lorry.
CT says that it looks like a chicken-powered lorry, and that some of the turkeys posting about it on the Mail website claim to be used chicken dealers, so must be experts.
Outside Turkey points out that the lorry is producing diesel fumes. CT says they are fumes produced by chickens. OT points out that CT is too far away to be able to smell them. Curious Turkey says that they look like chicken farts, and asks what the make and model of the lorry are. OT says, "how the **** should I know, I'm a turkey."
CT claims that the make and model are being hushed up by Big Farmer because he has investments he doesn't know about in battery chickens. OT says that this is clearly nonsense, and the important issue is what the lorry is there for. He will investigate this and report back. Meanwhile, he has confirmed that the lorry is diesel powered, and not fitted with any form of chicken power, whether from batteries or otherwise.
CT says that this statement has actually been made by Jenny From Communications Turkey, who is just repeating what has been said earlier while pretending to be OT. OT points out that everyone saw him making the statement. CT claims that OT, along with JFCT and every other turkey outside the pen, is in on Big Farmer's plot to cover up the make and model of the lorry.
Realising from this that CT is a genius, all the other turkeys in the pen start clamouring for the make and model of the lorry.
While they are doing this, Big Farmer rounds them all up, herds them into the lorry, and sends them off for slaughter.
Come Christmas, what is the moral of this story?