Cont: Musk buys Twitter II

Andy_Ross said:
Linda Yaccarino tweeted



She's changed her profile header to the new X logo

https://twitter.com/lindayacc/status/1683213997183574017?t=oWC6gZ4qUb0eu7bzGJGFLA&s=19

There's a whole thread of similarly gibberish posts
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Quite wild that Elon Musk is trying to do, for real, what conspiracy theorists consider the New World Order to be doing. A global app in which all payments and information is stored, as well as the self-driving electric cars and… oh yes, a chip in your brain.
 
No surprise, the logo is an overly serious, masculine edifice. A logo for an aftershave called ‘No’. It looks like a band-aid placed the wrong way over a cut. It says denial, rejection, error, stop, close, cancel. If this succeeds, everyone employed in the field of corporate branding should wonder if their job has any purpose at all.
 
Upchurch said:
I mean, the only way “X” works is if you pair it with something. X-Men, X-treme, X-Sports, even Space X.

By itself, you’re either assuming it’s porn or 4 decades of convention kicks in and you will have people assuming that clicking on will make it go away.

But even if people get over that, you are still in the awkward position where some of the X’s on the screen takes you to the home page and some of the X’s close windows. From a branding perspective, it’s just a mess.
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Aha, now I see why he's doing it.

Anyway, Twitter has not yet been rebranded.
 
This reminds me of when Royal Mail rebranded as Consignia, that went so well
 
People will be X'ing instead of tweeting. Instead of reading tweets people will be reading X's.

That just sounds ugly. The brand and image of twitter has been one of the few things except inertia keeping the service popular and this is only going to accelerate its demise.
 
jeremyp said:
Rebranding has happened. The bird is dead.

Edit: Not quite x.com redirects to twitter.com.
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Rebranding is easy, actually making technical changes to the site is hard. This lag heavily suggests to me that Musk is just flying by the seat of his pants rather than making changes in a planned, controlled way. Must be rough being a technical worker at twitter, every day is a new challenge of trying to keep up with Musk's half-baked, product-breaking ideas.
 
TurkeysGhost said:
Rebranding is easy, actually making technical changes to the site is hard. This lag heavily suggests to me that Musk is just flying by the seat of his pants rather than making changes in a planned, controlled way. Must be rough being a technical worker at twitter, every day is a new challenge of trying to keep up with Musk's half-baked, product-breaking ideas.
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I think that's obvious. Usually when well known brands decide to rebrand, they have a long period of consultancy and planning and a heavy PR and marketing campaign to make sure everybody knows about it. They do not just issue a Tweet the day before saying "if we've got a good enough logo by tomorrow, we'll rebrand".
 
jeremyp said:
I think that's obvious. Usually when well known brands decide to rebrand, they have a long period of consultancy and planning and a heavy PR and marketing campaign to make sure everybody knows about it. They do not just issue a Tweet the day before saying "if we've got a good enough logo by tomorrow, we'll rebrand".
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well yeah, and the technical issues with such a thing, like moving domains, are staged to roll out at the same time as the announcement.
 
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
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The Germans have a term for something like this (of course they have).

They call it " eine eierlegende Wollmilchsau", which translates roughly to "egg-laying, milk-providing wolly pig", i.e. something that you want to do everything and which therefore won't be able to do anything well.
 


Brand X, famously the name given to the randomly poisoned grocery store items in the Burton Batman movie.
 
The Great Zaganza said:
The Germans have a term for something like this (of course they have).

They call it " eine eierlegende Wollmilchsau", which translates roughly to "egg-laying, milk-providing wolly pig", i.e. something that you want to do everything and which therefore won't be able to do anything well.
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And in English we have the word "camel". ;)
 
jeremyp said:
I think that's obvious. Usually when well known brands decide to rebrand, they have a long period of consultancy and planning and a heavy PR and marketing campaign to make sure everybody knows about it. They do not just issue a Tweet the day before saying "if we've got a good enough logo by tomorrow, we'll rebrand".
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Where did the new logo come from? Was it from an external contributor - if so I hope they've cleared the rights.
 
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