To reiterate, USAPL has engaged in unfair discriminatory practices by denying Cooper the full and equal enjoyment of the goods, services, facilities, privileges, advantages, and accommodations of a place of public accommodation because of sexual orientation and because of sex. Genuine issues of material fact remain whether section 363A.24 subdivision 2 exempts USAPL from liability for public accommodation discrimination under section 363A.11 subdivision 1(a)(1) because of sex. Section 363A.24 does not exempt USAPL for public accommodation discrimination liability because of sexual orientation. USAPL has engaged in an unfair discriminatory practice in a trade or business by discriminating against Cooper in the basic terms, conditions, or performance of the contract existing between USAPL and Cooper because of Cooper’s sex and sexual orientation. USAPL is not exempted from liability for such discrimination “because of a legitimate business purpose.”