Ahh, I missed this. More specifically, where it was specifically about the candidates, the direction was Anti-Hillary, in general, with virtually nothing that was pro-Hillary. Trump quickly became a definite favorite, though, on the Republican side of things, where Hillary wasn't really one of the choices, so anti-Hillary/pro-Trump fits pretty well as a summation of the general thrust. When it comes to the "broader picture"... for example, the focus on trying to make blacks angry enough to just stay home and not vote as a protest would pretty clearly have an intended effect of lowering the vote count for Democrats, and thus is anti-Democrat and pro-GOP, but isn't officially counted as such because the focus is on largely on racial inequality, not specifically any candidate or party. It served the dual purpose of promoting divisions and undermining Hillary, in other words.