Airfix
Graduate Poster
- Joined
- Aug 11, 2016
- Messages
- 1,047
You are trying to sell Ladas to BMW buyers.
No I am trying 'to sell Ladas to Lada buyers'.
I am not a pessimist.
Only a fool would ignore the fact that whilst top end goods are better, they can be expensive and unaffordable.
There is a market for products that are not top end.
There is a market for cheap cars, cheap guitars, cheap gliders (people still buy Schleicher K6's for example), cheap aeroplanes, cheap tools, cheap TVs, computers, cheap washing machines, vacuum cleaners etc.
And Sky is technically superior to Freeview but that hasn't stopped people getting Freeview boxes.
Now think back to 1982, at the time the BMW products in the world of computing were the Apple II and the IBM PC.
The presence of better products in the market didn't stop Clive Sinclair releasing the Sinclair ZX Spectrum. Lots of people couldn't afford the Apple II or the IBM PC, but they could just about afford the Speccy.
Think back to the format war of VHS vs Betamax, Philips Video 2000 and Laserdisc.
VHS was the worst of the lot, but dominated the market because it was CHEAP.
If you pitch a product to the right audience, they will buy.
Not everyone can afford this kind of turbine:
Having looked into turbines more, there is an Italian company making vertical axis turbines (Darrieus Savonius DOMUS) for €300.00 so there is obviously a market for 'Ladas' despite 'BMWs'.
I don't know how well those turbines are selling in the developing world, but I wish the Italian manufacturer every success.
Even if the developing world market is already dominated by other manufacturers, there are other things we can do.
And if we can get rid of tariff barriers that would be a very positive move.
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