This story has resurfaced, although the claim has been 'watered down' from 2% to under 10% now.
The claim is still that it 'could be released next year' exactly as was claimed this time last year. When do University Professors have to start submitting applications for extending their funding? Smells like another Steorn to me.
Seriously, this is plain absurd.
So, the conspiracy has now widened from merely
Professor Burkinshaw,
his department at
the University of Leeds,
Xeros, and their commercial backers
IP Group. Apparently it now includes the prestigious
Cambridge Consultants and Xeros's new commercial partner
GreenEarth (and perhaps GreenEarth's partner
Proctor & Gamble?).
A quick google would have found
the University's new press release,
Cambridge Consultants' report and
GreenEarth's statement. You would have learnt about the partnership with GreenEarth (the reason for the press release), Cambridge Consultants' stunning contribution in solving the essential problem (how to extract your balls from your washing!) and moving the project to the next stage, and the commercial potential for the process in (almost) dry cleaning.
I thought the 'skepticism' shown by the OP and others a year ago was a bit daft - and it's been blown out of the water

by events over the year. There is absolutely nothing suspicious about Professor Burkinshaw, his research, the product or the company. And - for reasons too many and too obvious to detail - the thing does not map in any meaningful way to the Steorn saga.
Of course, we should remain cautious about how well the technology will perform in practice. It's far from impossible that some intractable problem will turn up that precludes the process from ever getting into your domestic washing machine (that's the way R&D goes). It certainly isn't looking that way, though. It looks to me that the promise of a year ago is being justified as far as could reasonably be expected.
You know, commercially exploitable research and innovation is one of the things we still do rather well in this country. I'd rather you would celebrate this, instead of displaying an almost pathological 'skepticism' towards UK innovation (sadly, shared by UK funding providers).